{"id":15100,"date":"2021-09-30T11:04:16","date_gmt":"2021-09-30T09:04:16","guid":{"rendered":"https:\/\/gn24.dev.growth-ninjas.net\/email-marketing-automation-the-right-email-at-the-right-time\/"},"modified":"2023-08-30T22:57:18","modified_gmt":"2023-08-30T20:57:18","slug":"email-marketing-automation-the-right-email-at-the-right-time","status":"publish","type":"post","link":"https:\/\/cache.dev.growth-ninjas.net\/en\/email-marketing-automation-the-right-email-at-the-right-time\/","title":{"rendered":"Email Marketing Automation &#8211; The Right Email at the Right Time"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15100\" class=\"elementor elementor-15100 elementor-11757\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da3b060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da3b060\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d03623b\" data-id=\"d03623b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0673bf elementor-widget elementor-widget-text-editor\" data-id=\"f0673bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">When most people think of email marketing, they think of newsletters &#8211; but that&#8217;s far from the only way to reach customers. When which type of e-mail is required and how as much as possible can be achieved with &#8220;low effort&#8221; &#8211; that&#8217;s what we show here.<br \/><\/span><\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca851c elementor-widget elementor-widget-text-editor\" data-id=\"dca851c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This year, 2021, marks the 50th birthday of email &#8211; invented in 1971 by Ray Tomlinson, unaware that he had created the marketing channel with the highest ROI. In our last article, we discussed the <a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/email-marketing-vs-marketing-automation-next-level-customer-care\/\">differences between traditional email marketing and marketing automation<\/a> &#8211; now we go into detail about email marketing automation:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b4efd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d1b4efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf72af elementor-widget elementor-widget-heading\" data-id=\"fbf72af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-large\">E-Mail VariantN With added value<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6f03e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4d6f03e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1900176 elementor-widget elementor-widget-heading\" data-id=\"1900176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Added value through content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd16cc elementor-widget elementor-widget-text-editor\" data-id=\"8fd16cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Both for mailings in the form of a newsletter, a promotional email or through marketing automation &#8211; the key question to <u>always <\/u>consider before creating a mailing is:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de5ed8 elementor-widget elementor-widget-text-editor\" data-id=\"9de5ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong><em>What added value do I offer my customers?<\/em><\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330ec0e elementor-widget elementor-widget-text-editor\" data-id=\"330ec0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Do I want to highlight new products or communicate offers? Do I want to reconnect with customers? Will an existing interest in my services be followed up?<\/p>\n<\/p>\n<p>Whatever is to be communicated to the recipients &#8211; <strong>it must be relevant to them and offer added value <\/strong>.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d32222 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d32222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85cf769 elementor-widget elementor-widget-heading\" data-id=\"85cf769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Automation variants<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f431c54 elementor-widget elementor-widget-text-editor\" data-id=\"f431c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It takes more than a manually sent newsletter to move from mass processing to individual customer service. May we introduce?  <u>The versatile possibilities of marketing automation using HubSpot as an example:<\/u><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f84efb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f84efb0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b2efd15\" data-id=\"b2efd15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a25c01 elementor-widget elementor-widget-image\" data-id=\"4a25c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/06\/01-eins-icon-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-14804\" alt=\"One\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea55863\" data-id=\"ea55863\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0c78cc elementor-widget elementor-widget-heading\" data-id=\"a0c78cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Simple:  <br>Auto responder mails (sequences)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d5ee4 elementor-widget elementor-widget-text-editor\" data-id=\"10d5ee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>The first level of email marketing automation:<\/strong> a sequence of mails that is automatically sent to the customer when a specific trigger is confirmed or triggered.<\/p>\n<p>For example, a trigger would be registering on your website. To maintain this initial interest from your customers, you can <strong>send follow-up emails<\/strong> within the next few days.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e18b359 elementor-widget elementor-widget-image\" data-id=\"e18b359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/knowledge.hubspot.com\/de\/sequences\/create-and-edit-sequences\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Sequenzen-HubSpot.avif\" class=\"attachment-large size-large wp-image-14832\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">After just one day, the first automated follow-up e-mail can be sent via the Sequences tool.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6845c2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6845c2a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69ca0a5\" data-id=\"69ca0a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-596b16f elementor-widget elementor-widget-image\" data-id=\"596b16f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/06\/02-zwei-icon-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-14805\" alt=\"Two\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ceae9bd\" data-id=\"ceae9bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e307f8b elementor-widget elementor-widget-heading\" data-id=\"e307f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Advanced:  <br>Trigger-based mails (workflows)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b236a6e elementor-widget elementor-widget-text-editor\" data-id=\"b236a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>A workflow is the next level of sequences:<\/strong> Here, there is not only one action that is triggered by a specific trigger.<\/p>\n<p><strong>Workflows can target more specific customer segments<\/strong>: for example, an email to all customers who have signed up to the contact form on the product page of product X in the last 30 days, including follow-up emails (or calls or SMS) depending on how the previous mail was responded to.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e04a578 elementor-widget elementor-widget-image\" data-id=\"e04a578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/knowledge.hubspot.com\/de\/workflows\/create-workflows\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"300\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Workflow_HubSpot-235x300.png\" class=\"attachment-medium size-medium wp-image-14833\" alt=\"\" srcset=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Workflow_HubSpot-235x300.png 235w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Workflow_HubSpot.png 570w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">HubSpot Workflow Creation offers the possibility to work not only linearly, but also with branches.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-364e802 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"364e802\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e19a50d\" data-id=\"e19a50d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-001a822 elementor-widget elementor-widget-image\" data-id=\"001a822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/06\/03-drei-icon-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-14806\" alt=\"Three\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8554ff8\" data-id=\"8554ff8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dead0e elementor-widget elementor-widget-heading\" data-id=\"0dead0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Pro:  <br>  Lead scoring (lead qualification)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe388d4 elementor-widget elementor-widget-text-editor\" data-id=\"fe388d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To increase the <strong>impact of follow-up emails<\/strong>, lead scoring helps. This tool qualifies the best, most promising leads in advance and thus increases the conversion rate.<\/p>\n<p>With the help of machine learning, <strong>lead scoring<\/strong> allows you to <strong>focus entirely on your sales efforts<\/strong> instead of spending hours filtering out the right customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b25de0 elementor-widget elementor-widget-image\" data-id=\"8b25de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hubspot.de\/products\/lead-scoring\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"275\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Lead-Scoring_HubSpot-300x275.png\" class=\"attachment-medium size-medium wp-image-14834\" alt=\"\" srcset=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Lead-Scoring_HubSpot-300x275.png 300w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Lead-Scoring_HubSpot-768x704.png 768w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Lead-Scoring_HubSpot.png 845w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A close probability is calculated that distinguishes qualified leads from unqualified ones.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eacfbf elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"0eacfbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h5 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tInfobox Email DESIGN\t\t\t\t<\/h5>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac1d6e elementor-widget elementor-widget-text-editor\" data-id=\"7ac1d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Checklist for the design of e-mails<\/strong><\/p>\n<p>Once you&#8217;ve decided what kind of content you want to send out, here&#8217;s our checklist to help you send out interesting content:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891f669 elementor-widget elementor-widget-text-editor\" data-id=\"891f669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Does the subject line sound interesting enough?  <\/strong>Depending on the industry, different concerns are more effective: the target audience gives a good indication of what appeals to them. But be careful: <a href=\"https:\/\/www.medienkraft.at\/spam-begriffe-emails\/\">words<\/a> to avoid are those that will <a href=\"https:\/\/www.medienkraft.at\/spam-begriffe-emails\/\">surely banish the mailing to the spam folder<\/a>.<\/li>\n<li><strong>Is the content easy to understand and to the point?  <\/strong>Long nested sentences and complicated technical terms are out of place &#8211; keep it short and to the point and focus on the content.<\/li>\n<li><strong>Is there a call-to-action?  <\/strong>The CTA is an option designed to make the recipient of the mail take an action &#8211; be it &#8220;read more about this&#8221; or &#8220;contact us&#8221;. Without a CTA, the recipient does not know what the final purpose of the email is and what to do with it.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-676e0c6 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"676e0c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h5 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tInfobox end\t\t\t\t<\/h5>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-382e25d elementor-widget elementor-widget-heading\" data-id=\"382e25d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">At a glance -<br>  when is which variant used?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abb96e elementor-widget elementor-widget-text-editor\" data-id=\"2abb96e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A different approach is recommended depending on the output or action targeted by prospects or customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a060b elementor-widget elementor-widget-spacer\" data-id=\"e1a060b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6edae56 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6edae56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e09e8bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e09e8bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e118fd\" data-id=\"0e118fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e920887 elementor-widget elementor-widget-heading\" data-id=\"e920887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HubSpot makes it possible\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d3271 elementor-widget elementor-widget-text-editor\" data-id=\"95d3271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Anyone familiar with HubSpot will appreciate the diverse and clearly designed CRM system. The email marketing automation tools mentioned above are available as a holistic solution from HubSpot.<\/p>\n<p>Instead of switching back and forth between platforms, this total solution allows existing online marketing channels to be optimized and aligned with each other.<\/p>\n<p><strong>As a HubSpot Platinum Partner, we are happy to actively support our customers.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6340f98 elementor-widget elementor-widget-text-editor\" data-id=\"6340f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Although emails have been around since the dawn of the Internet, <strong>they are still relevant and attractive for marketing campaigns and customer generation<\/strong>. Learn in our next article how you can use pre-built as well as personalizable templates to optimize and align your already existing online marketing channels.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee1e6f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1ee1e6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd10928 elementor-widget elementor-widget-text-editor\" data-id=\"dd10928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In our next article, we&#8217;ll show how one of our clients <u>took their company&#8217;s email marketing strategy to the next level through automation<\/u>.<\/p>\n<\/p>\n<p><a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/the-ninjas\/\">Your Growth Ninjas<\/a>,<\/p>\n<p>Adrienne, David, Hermann, Johannes, Katharina B., Katharina T., Stefan K. &amp; Stefan G.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When most people think of email marketing, they think of newsletters &#8211; but that&#8217;s far from the only way to reach customers. When which type of e-mail is required and how as much as possible can be achieved with &#8220;low effort&#8221; &#8211; that&#8217;s what we show here. This year, 2021, marks the 50th birthday of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[371],"tags":[516,517,518,519,520,403,404],"thema":[492,470],"class_list":["post-15100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-email-marketing-en","tag-hubspot-sequences","tag-hubspot-workflows-en","tag-lead-scoring-en","tag-hubspot-crm-en","tag-marketing-automation-en","tag-email-marketing-automation","thema-digital-strategies","thema-hubspot-marketing-and-sales-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Marketing Automation - Right Email at the Right Time<\/title>\n<meta name=\"description\" content=\"We provide insight into email marketing automation - what email variants are available with HubSpot and when are they used?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/email-marketing-automation-the-right-email-at-the-right-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Automation - Right Email at the Right Time\" \/>\n<meta property=\"og:description\" content=\"We provide insight into email marketing automation - what email variants are available with HubSpot and when are they used?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cache.dev.growth-ninjas.net\/en\/email-marketing-automation-the-right-email-at-the-right-time\/\" \/>\n<meta property=\"og:site_name\" content=\"We live and breathe Growth and Digitalisation | Growth Ninjas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/growthninjas\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-30T09:04:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T20:57:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gn23.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Automate-Emails-Blog.jpg\" \/>\n<meta name=\"author\" content=\"Adrienne Hofer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Email Marketing Automation - The Right Email at the Right Time\" \/>\n<meta name=\"twitter:description\" content=\"When most people think of email marketing, they think of newsletters - but that&#039;s far from the only way to reach customers. 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