{"id":15094,"date":"2021-07-08T11:00:17","date_gmt":"2021-07-08T09:00:17","guid":{"rendered":"https:\/\/gn24.dev.growth-ninjas.net\/buyers-journey-lead-your-leads-to-a-successful-conclusion\/"},"modified":"2023-08-30T22:57:18","modified_gmt":"2023-08-30T20:57:18","slug":"buyers-journey-lead-your-leads-to-a-successful-conclusion","status":"publish","type":"post","link":"https:\/\/cache.dev.growth-ninjas.net\/en\/buyers-journey-lead-your-leads-to-a-successful-conclusion\/","title":{"rendered":"Buyer&#8217;s Journey: Lead your leads to a successful conclusion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15094\" class=\"elementor elementor-15094 elementor-11264\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da3b060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da3b060\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d03623b\" data-id=\"d03623b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0673bf elementor-widget elementor-widget-text-editor\" data-id=\"f0673bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">The Buyer&#8217;s Journey maps the complete &#8220;journey&#8221; that your leads take from the first interaction (e.g. on the website) to the satisfied customer. Planned, in a structured way and with a strategic focus. The Buyer&#8217;s Journey is thus the foundation of the entire Lead Generation.<br \/><\/span><\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba833d elementor-widget elementor-widget-heading\" data-id=\"6ba833d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the Buyer's Journey?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca851c elementor-widget elementor-widget-text-editor\" data-id=\"dca851c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Buyer&#8217;s Journey is the process that customers go through before they buy a product or service.<\/p>\n<p>The path consists of three sections:<\/p>\n<ul>\n<li>the <a href=\"#awareness\">consciousness phase<\/a>,<\/li>\n<li>the <a href=\"#consideration\">consideration phase<\/a> and<\/li>\n<li>the <a href=\"#decision\">decision phase<\/a>.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f29e5e elementor-widget elementor-widget-image\" data-id=\"2f29e5e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"awareness\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/06\/Buyers-Choice.svg\" class=\"attachment-full size-full wp-image-14808\" alt=\"Buyer&#039;s Choice\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d32222 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"8d32222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h5 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tYou can draw qualified leads from all three phases!\t\t\t\t<\/h5>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a060b elementor-widget elementor-widget-spacer\" data-id=\"e1a060b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed1f5f elementor-widget elementor-widget-heading\" data-id=\"fed1f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-large\">Awareness Stage<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5cc9d07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cc9d07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-23dd879\" data-id=\"23dd879\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8785edf elementor-widget elementor-widget-image\" data-id=\"8785edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/06\/01-eins-icon-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-14804\" alt=\"One\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f20bb4a\" data-id=\"f20bb4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d07bb elementor-widget elementor-widget-text-editor\" data-id=\"a4d07bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the <strong>awareness phase<\/strong>, potential customers (&#8220;leads&#8221;) become <strong>aware of a problem, need, or opportunity<\/strong> and decide whether to prioritize it. They Google the problem at hand, look around on various social media channels or ask friends for advice.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-adba76b elementor-widget elementor-widget-heading\" data-id=\"adba76b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What do you need to do?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c1b02 elementor-widget elementor-widget-text-editor\" data-id=\"c9c1b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>It is important to <strong>provide<\/strong> potential customers with <strong>helpful information<\/strong> at this stage, as well as to answer their questions that may arise at this stage. This is not yet about sales communication, but purely about raising awareness and creating trust. You can position yourself here as an expert in your industry. This helps when potential customers move on to the next stage, as they will already know about your company and can come back to it.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f8634 elementor-widget elementor-widget-text-editor\" data-id=\"01f8634\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"consideration\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Three questions you can ask yourself here:<\/p>\n<ul>\n<li>How would customers describe their problems?<\/li>\n<li>How do customers get information?<\/li>\n<li>How can you help customers get helpful information? \/\/ What useful (online) content can you create?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247d587 elementor-widget elementor-widget-heading\" data-id=\"247d587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-large\">Consideration Stage<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2000866 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2000866\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e10c4c9\" data-id=\"e10c4c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ed1b7f elementor-widget elementor-widget-image\" data-id=\"3ed1b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/06\/02-zwei-icon-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-14805\" alt=\"Two\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb9baa6\" data-id=\"eb9baa6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4124632 elementor-widget elementor-widget-text-editor\" data-id=\"4124632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the <strong>consideration phase<\/strong>, interested parties (&#8220;prospects&#8221;) recognized their problem and decided to become active. In this phase, <strong>they look at all potential options<\/strong> and weigh which might be the right solution or product. They gather information, research potential providers and compare them. Under certain circumstances, contact is already made with companies here in order to obtain further information.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9184c32 elementor-widget elementor-widget-heading\" data-id=\"9184c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What do you need to do?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70380bc elementor-widget elementor-widget-text-editor\" data-id=\"70380bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Here it is important to <strong>draw attention to your offer<\/strong> &#8211; for example, through a Google search ad or organic search hits to your landing page with coordinated content. Also, consider what information prospects need to evaluate your product and provide it in as manageable a way as possible.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122a75c elementor-widget elementor-widget-text-editor\" data-id=\"122a75c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"decision\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Three questions you can ask yourself here:<\/p>\n<ul>\n<li>What options are your customers considering?<\/li>\n<li>What criteria do customers use to evaluate the available options?<\/li>\n<li>How can I make customers aware of my offer and educate them?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db8943 elementor-widget elementor-widget-heading\" data-id=\"9db8943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-large\">DECISION Stage<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f35c19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f35c19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1d907f6\" data-id=\"1d907f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cda8e93 elementor-widget elementor-widget-image\" data-id=\"cda8e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/06\/03-drei-icon-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-14806\" alt=\"Three\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a7657ee\" data-id=\"a7657ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b8854a elementor-widget elementor-widget-text-editor\" data-id=\"3b8854a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the <strong>decision phase<\/strong>, interested parties have decided in favor of your solution &#8211; <strong>interested parties become customers<\/strong>. Up to this point, customers must be carefully accompanied. The inbound methodology offers good opportunities to precisely address the specific needs of customers.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4fda6 elementor-widget elementor-widget-heading\" data-id=\"2c4fda6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What do you need to do?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaee320 elementor-widget elementor-widget-text-editor\" data-id=\"aaee320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>They know all the pros and cons of your product and will make their decision based on that information. Here, it is a matter of <strong>responding precisely to the specific needs<\/strong> and, at best, personalizing them as much as possible. In addition, one should use different tools &#8211; e.g. with testimonials or webinars &#8211; to further build credibility and trust.<\/p>\n<p>Three questions you can ask yourself here:<\/p>\n<ul>\n<li>Who will be involved in the decision-making process?<\/li>\n<li>What help do customers need at this stage and when buying the product\/service? (e.g. trainings)<\/li>\n<li>How can I help customers close the deal smoothly?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bfc1bf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9bfc1bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1cf624 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1cf624\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc200d9\" data-id=\"cc200d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2abb96e elementor-widget elementor-widget-text-editor\" data-id=\"2abb96e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Of course, the Buyer&#8217;s Journey strategy and, deeply interwoven with it, the content strategy, must be adapted individually for each company. Each product requires a customized strategy and for each target group different measures are target-oriented. This means that many different factors have to be taken into account when considering the buyer&#8217;s journey&#8230;<\/p>\n<p>If you are currently having problems acquiring new leads, we will be happy to advise you and help you reach your potential customers in the best possible way.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4759c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4759c8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233759b\" data-id=\"233759b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35669da elementor-widget elementor-widget-text-editor\" data-id=\"35669da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Until the next update &#8211; <a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/the-ninjas\/\">your Growth Ninjas<\/a>,<\/p>\n<p>Adrienne, David, Hermann, Johannes, Katharina B., Katharina T., Stefan K. &amp; Stefan G.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Buyer&#8217;s Journey maps the complete &#8220;journey&#8221; that your leads take from the first interaction (e.g. on the website) to the satisfied customer. Planned, in a structured way and with a strategic focus. The Buyer&#8217;s Journey is thus the foundation of the entire Lead Generation. What is the Buyer&#8217;s Journey? The Buyer&#8217;s Journey is the [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":14809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[371],"tags":[508,493,496,373],"thema":[492],"class_list":["post-15094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-business-development-en","tag-sales-en","tag-inbound-en","tag-growth-ninjas-en-2","thema-digital-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Buyer&#039;s Journey: Lead your leads to a successful conclusion<\/title>\n<meta name=\"description\" content=\"The Buyer&#039;s Journey is the foundation for your lead generation and helps you align your communications properly.\" \/>\n<meta name=\"robots\" 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