{"id":15084,"date":"2021-03-18T16:13:11","date_gmt":"2021-03-18T15:13:11","guid":{"rendered":"https:\/\/gn24.dev.growth-ninjas.net\/north-star-metric-the-growth-metric\/"},"modified":"2023-08-30T22:53:20","modified_gmt":"2023-08-30T20:53:20","slug":"north-star-metric-the-growth-metric","status":"publish","type":"post","link":"https:\/\/cache.dev.growth-ninjas.net\/en\/north-star-metric-the-growth-metric\/","title":{"rendered":"North Star Metric &#8211; the &#8220;growth metric"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15084\" class=\"elementor elementor-15084 elementor-7267\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da3b060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da3b060\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d03623b\" data-id=\"d03623b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0673bf elementor-widget elementor-widget-text-editor\" data-id=\"f0673bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Whether start-up, SME or large corporate &#8211; growth is more than ever the central focus. But how do you not get confused with all the growth strategies? How do you not lose focus here? The North Star Metric helps align your business. Learn how to find your own North Star Metric, focus on it, and ensure sustainable growth here.<\/span><\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7030760 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7030760\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f14020d\" data-id=\"f14020d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ba833d elementor-widget elementor-widget-heading\" data-id=\"6ba833d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why? What is the North Star Metric?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72685fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72685fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86d9313\" data-id=\"86d9313\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5352c74 elementor-widget elementor-widget-text-editor\" data-id=\"5352c74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Among all the growth strategies, it&#8217;s easy to lose sight of the big picture. For this reason, it is important to keep an eye on the essentials: What is the north of your company? In which direction should it go, where does your compass point? To stay on course, it helps to literally follow the North Star. All other growth strategies align to this one metric.<\/p>\n<p>What triggers that magical &#8220;aha&#8221; moment for a buyer, customer or user at your company? What really drives their growth?  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b65fd elementor-widget elementor-widget-image\" data-id=\"d6b65fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/01\/North-Star-Metric-1024x683.jpg\" class=\"attachment-large size-large wp-image-14783\" alt=\"North Star Metric - Growth\" srcset=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/01\/North-Star-Metric-1024x683.jpg 1024w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/01\/North-Star-Metric-300x200.jpg 300w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/01\/North-Star-Metric-768x512.jpg 768w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/01\/North-Star-Metric.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc2c672 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc2c672\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b2b4f9\" data-id=\"8b2b4f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e00450 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e00450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c992f5 elementor-widget elementor-widget-heading\" data-id=\"3c992f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the composition of a North Star Metric?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91bc620 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91bc620\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d2d7c1\" data-id=\"1d2d7c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85cdab2 elementor-widget elementor-widget-text-editor\" data-id=\"85cdab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>North Star Metric, or NSM, helps companies focus fully on growth. NSM translates the value generated for customers into a measurable metric. This serves as a guiding light, a north star, for the management of the company and thus promotes long-term customer growth.<\/p>\n<p>The conclusion is: added value for your customers inevitably results in growth for your company. Because the more satisfied your users are, the more likely they are to recommend your product to others and thus recruit new users. This dynamic is to be made measurable by the NSM.  <\/p>\n<p><span style=\"font-size: 1.1rem; font-style: normal; font-weight: 300;\">This can also be observed in the following companies:<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Famous examples of a North Star Metric<\/strong><\/span><\/p>\n<ul>\n<li><strong>Spotify<\/strong><br \/>Time spent listening to content<\/li>\n<li><strong>AirBnB<\/strong><br \/>Number of nights booked<\/li>\n<li><strong>Facebook<\/strong><br \/>Monthly active users<\/li>\n<li><strong>WhatsApp<\/strong><br \/>Number of messages that have been sent<\/li>\n<li><strong>Amazon<\/strong><br \/>Number of purchases per month<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20a4a27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20a4a27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad0aa12\" data-id=\"ad0aa12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9b94d2 elementor-widget elementor-widget-heading\" data-id=\"c9b94d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is NOT a North Star Metric?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79aee0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79aee0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f7d781\" data-id=\"8f7d781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08a99a2 elementor-widget elementor-widget-text-editor\" data-id=\"08a99a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The North Star Metric depends on the main application of your product. The <a href=\"http:\/\/www.medium.com\" target=\"_blank\" rel=\"noopener\">Medium.com<\/a> platform is all about reading and generating content. The NSM that the company has selected is the total reading time. Depending on the goal, a company is managed differently: the effects differ depending on which NSM is chosen.<\/p>\n<p>If Medium focused instead on the number of new members per month, there would be a priority shift: instead of focusing on bringing more content to the site, it would be all about growing the userbase. This would lead to the company acting like any other social network and losing its USP.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0dca3ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dca3ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00ad0a2\" data-id=\"00ad0a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a75503 elementor-widget elementor-widget-heading\" data-id=\"5a75503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the advantages?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dbc2df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dbc2df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e83edb\" data-id=\"0e83edb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f83094f elementor-widget elementor-widget-text-editor\" data-id=\"f83094f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By <span style=\"text-decoration: underline;\">breaking down the company&#8217;s goals into a single metric<\/span>, it becomes possible for <span style=\"text-decoration: underline;\">everyone in the company to pull<\/span> together as they share the same goal: to increase the North Star Metric.<\/p>\n<p>The value delivered to customers is most concretely captured by the NSM. Clarity is thus created within the company: Tasks and goals are clearly defined. By aligning all of the company&#8217;s activities with the NSM, you can ensure that everyone is working toward the same goal.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-842ab5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"842ab5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de85611\" data-id=\"de85611\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eca8eb7 elementor-widget elementor-widget-text-editor\" data-id=\"eca8eb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>The North Star Metric has become one of the most important KPIs in the &#8220;metrics sky&#8221; against which all marketing and sales efforts should be aligned.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8830c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8830c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8d3d64\" data-id=\"c8d3d64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28a9c89 elementor-widget elementor-widget-text-editor\" data-id=\"28a9c89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Here&#8217;s to good growth,<br \/><a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/the-ninjas\/stefan-greunz\/\">Stefan Greunz<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Whether start-up, SME or large corporate &#8211; growth is more than ever the central focus. But how do you not get confused with all the growth strategies? How do you not lose focus here? The North Star Metric helps align your business. Learn how to find your own North Star Metric, focus on it, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[371],"tags":[521,373],"thema":[500,492],"class_list":["post-15084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-north-star-metric-en","tag-growth-ninjas-en-2","thema-digital-sales-and-business-development","thema-digital-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>North Star Metric - the &quot;growth metric | Growth Ninjas<\/title>\n<meta name=\"description\" content=\"Whether start-up, SME or large corporate - growth is the central focus. 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But how do you not get confused with all the growth strategies? 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