{"id":15082,"date":"2021-09-09T18:57:07","date_gmt":"2021-09-09T16:57:07","guid":{"rendered":"https:\/\/gn24.dev.growth-ninjas.net\/email-marketing-vs-marketing-automation-next-level-customer-care\/"},"modified":"2023-08-30T22:57:18","modified_gmt":"2023-08-30T20:57:18","slug":"email-marketing-vs-marketing-automation-next-level-customer-care","status":"publish","type":"post","link":"https:\/\/cache.dev.growth-ninjas.net\/en\/email-marketing-vs-marketing-automation-next-level-customer-care\/","title":{"rendered":"Email Marketing vs. Marketing Automation &#8211; Next Level Customer Care"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15082\" class=\"elementor elementor-15082 elementor-11693\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da3b060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da3b060\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d03623b\" data-id=\"d03623b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0673bf elementor-widget elementor-widget-text-editor\" data-id=\"f0673bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">While in recent years the marketing trend has turned more and more towards social media, one of the most interesting, as well as fruitful marketing platforms is forgotten: Emails. But what are the options here?<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/><\/span><\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca851c elementor-widget elementor-widget-text-editor\" data-id=\"dca851c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether it&#8217;s a regular newsletter or an automated email campaign, depending on what you and your company offer, you can use different strategies to optimally accompany your customers on the <a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/buyers-journey-lead-your-leads-to-a-successful-conclusion\/\">Buyer&#8217;s Journey<\/a>.<\/p>\n<p>Marketing automation is not a new, hip word for &#8220;email marketing,&#8221; but a marketing strategy all its own. While both use email to interact with your clientele &#8211; the strategies are still fundamentally different.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b4efd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d1b4efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf72af elementor-widget elementor-widget-heading\" data-id=\"fbf72af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-large\">Email Marketing vs.  <br>Marketing Automation<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6f03e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4d6f03e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-080494e elementor-widget elementor-widget-heading\" data-id=\"080494e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What exactly is email marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd16cc elementor-widget elementor-widget-text-editor\" data-id=\"8fd16cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Despite constant innovation and new social media platforms, email marketing remains one of the most important pillars in the marketing mix. Sending mails has many advantages:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e6b4e elementor-widget elementor-widget-heading\" data-id=\"64e6b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The path consists of the following sections:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de5ed8 elementor-widget elementor-widget-text-editor\" data-id=\"9de5ed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>No algorithms that can overlook potential leads:<\/strong> A large number of customers can be reached at the same time without having to trust what the Facebook algorithm will find relevant to your customers.<\/li>\n<li><strong>It&#8217;s easy to target your main audience:<\/strong> Everyone who receives these emails has signed up for them in advance and explicitly agreed to receive them, so they have already shown interest in your product.<\/li>\n<li><strong>Independent of cookies:<\/strong> this marketing tool is independent of the <a href=\"https:\/\/www.marketingautomation.tech\/cookie-update-neues-marketing\/\">cookie update implemented by Google and Apple<\/a>, which means that numbers and views are not distorted.<\/li>\n<li><strong>It is easier to stand out:<\/strong> visually you can freely express yourself and stand out from the crowd by using an attractive layout.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa72d0 elementor-widget elementor-widget-text-editor\" data-id=\"afa72d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Even though Twitter, LinkedIn and Co. are often frequented, it is the e-mail account that is checked every day. While on social media platforms it depends on when to post, email reliably waits in the inbox to be opened by your customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eacfbf elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"0eacfbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h5 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tInfobox Email Marketing\t\t\t\t<\/h5>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac1d6e elementor-widget elementor-widget-text-editor\" data-id=\"7ac1d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Email marketing &#8211; the legal situation<\/strong><\/p>\n<p>When an email is sent, the sender has stored the email address, as well as the name of the recipient. This information is considered personal data and, according to the GDPR, since 2017 may only be handled with the consent of the recipient. If promotional emails are sent without this consent, it is considered harassment and may be prosecuted. Learn here what you <a href=\"https:\/\/www.unternehmerweb.at\/wp-content\/uploads\/2014\/06\/e-mail-marketing-rechtliche-grundlagen.pdf\">need to consider from a legal perspective when it comes to email marketing<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5deda elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7f5deda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e18222 elementor-widget elementor-widget-text-editor\" data-id=\"1e18222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A personalized form of address and customized content can be used to build up a personal bond with the clientele &#8211; they feel that they are being directly addressed and seen. Customer intimacy and good ROI crystallize email marketing as an indispensable tool when it comes to nurturing and retaining existing customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d84df23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d84df23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8281e43\" data-id=\"8281e43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e953a1 elementor-widget elementor-widget-image\" data-id=\"1e953a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"333\" height=\"500\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Newsletter-Blog-hoch.avif\" class=\"attachment-medium_large size-medium_large wp-image-14831\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14d3d89\" data-id=\"14d3d89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-803185e elementor-widget elementor-widget-heading\" data-id=\"803185e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Newsletter<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8595daf elementor-widget elementor-widget-text-editor\" data-id=\"8595daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One example of email marketing is <i>newsletters<\/i>. These are mailings that are sent out on a regular basis to inform customers about the latest developments within your company.  <\/p>\n<p>It is important that the newsletter shows relevance to your clientele and thus serves its purpose &#8211; to monitor this, it is important to <b>keep an eye on the following metrics<\/b>:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ff9c7 elementor-widget elementor-widget-spacer\" data-id=\"08ff9c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d32222 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d32222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e875dd elementor-widget elementor-widget-heading\" data-id=\"8e875dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Marketing Automation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfdfe95 elementor-widget elementor-widget-text-editor\" data-id=\"cfdfe95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation is basically the <strong>software-based automation of marketing processes<\/strong>.<\/p>\n<p>Email marketing automation uses <strong>web tracking<\/strong> to simplify the process that turns leads into paying customers. Repetitive activities, as well as copying, configuring and sending the various mailings, run automatically &#8211; based on user behavior, individual communication campaigns can thus be carried out.<\/p>\n<p>Marketing automation can happen through both SMS and social media, but the most attractive channel is email mailings.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e18b359 elementor-widget elementor-widget-image\" data-id=\"e18b359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hubspot.de\/products\/marketing\/marketing-automation\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Automation-Image2-DE-1024x693.png\" class=\"attachment-large size-large wp-image-14827\" alt=\"HubSpot Automation Screenshot 2\" srcset=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Automation-Image2-DE-1024x693.png 1024w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Automation-Image2-DE-300x203.png 300w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Automation-Image2-DE-768x520.png 768w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Automation-Image2-DE.png 1313w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image via Hubspot Marketing Automation<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42c235 elementor-widget elementor-widget-text-editor\" data-id=\"f42c235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Coming with the same benefits as traditional email marketing, marketing automation can be much more personalized to your customers at the same time. The various predefined emails are sent when your customers activate certain &#8220;triggers&#8221;. This goes from &#8220;visit the website again after a certain time&#8221; to &#8220;get interested in product X&#8221;.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98d27b0 elementor-widget elementor-widget-heading\" data-id=\"98d27b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The advantages:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-891f669 elementor-widget elementor-widget-text-editor\" data-id=\"891f669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Personalization drives customer interaction.<\/strong>  Your customers feel seen and directly addressed, the marketing automation is tailored to your needs.<\/li>\n<li><strong>Automation saves time.  <\/strong>Customer support is automatic, while you can still achieve high quality customer support.<\/li>\n<li><strong>Lead nurturing has never been easier.<\/strong>  Lead generation, lead scoring as well as lead management happens automatically. Depending on where they are in their customer journey, customers are provided with information and offers accordingly.  <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155302c elementor-widget elementor-widget-text-editor\" data-id=\"155302c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Working with sequences that follow triggers is the active counterpart to traditional, passive newsletters. While the latter is sent equally to everyone who has subscribed to the newsletter, Marketing Automation works with a database. This means that customers can be individually addressed and cared for accordingly &#8211; in real time, without you having to lift a finger.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51165e7 elementor-widget elementor-widget-heading\" data-id=\"51165e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Marketing Automation in HubSpot<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1531bcd elementor-widget elementor-widget-text-editor\" data-id=\"1531bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With <strong>HubSpot<\/strong>, there is the possibility to <strong>automate<\/strong> this email traffic on a <strong>large scale:<\/strong> depending on the behavior of your customers, an appropriate response email is sent automatically. This is not done in a dark HTML editor, but on the clearly designed HubSpot platform, using the Sequences tool.<\/p>\n<p><strong>Hubspot&#8217;s inbound marketing tools<\/strong> are sequential and don&#8217;t end with emails sent out: new leads are automatically picked up and nurtured through &#8220;workflows.&#8221;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3819c elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"4f3819c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h5 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tInfobox Marketing Automation\t\t\t\t<\/h5>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76940f6 elementor-widget elementor-widget-text-editor\" data-id=\"76940f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>What is meant by &#8220;leads&#8221;?<\/strong><\/p>\n<p>A &#8220;lead&#8221; is a potential customer who is more likely to ultimately buy the product than other users due to interest already shown. A lead can be newsletter subscribers, but also Facebook followers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6033208 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6033208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9b81a elementor-widget elementor-widget-text-editor\" data-id=\"cc9b81a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>HubSpot sequences and workflows make it easier to stay in touch with customers. Neither designers nor programmers need to be on your team if you want to create engaging and successful email mailings.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a5557 elementor-widget elementor-widget-image\" data-id=\"b3a5557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.hubspot.de\/products\/marketing\/marketing-automation\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Automation-Image1-DE-1024x759.png\" class=\"attachment-large size-large wp-image-14828\" alt=\"HubSpot Automation Screenshot\" srcset=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Automation-Image1-DE-1024x759.png 1024w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Automation-Image1-DE-300x222.png 300w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Automation-Image1-DE-768x569.png 768w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Automation-Image1-DE.png 1199w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Objective of email automation with HubSpot<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80485e4 elementor-widget elementor-widget-text-editor\" data-id=\"80485e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Workflows allow you to define which successes you want to achieve with your mailings &#8211; the integrated Hubspot software automatically tracks your customers&#8217; behavior and compares it to your targeted goals. This allows you to keep track of the impact of your email campaign and make adjustments at any time to get even closer to your goals.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c19330 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4c19330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a060b elementor-widget elementor-widget-spacer\" data-id=\"e1a060b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4759c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4759c8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233759b\" data-id=\"233759b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e6c3d5 elementor-widget elementor-widget-heading\" data-id=\"4e6c3d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">At a glance - <br>Difference between email marketing and marketing automation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abb96e elementor-widget elementor-widget-text-editor\" data-id=\"2abb96e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Email marketing and marketing automation cannot be distinguished by many despite their different natures &#8211; yet sending emails is their only common denominator. To avoid embarrassing confusion, find a clear overview of the differences and strengths of the two strategies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab74fc1 elementor-widget elementor-widget-text-editor\" data-id=\"ab74fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Although emails have been around since the dawn of the Internet, <strong>they are still relevant and attractive for marketing campaigns and customer generation<\/strong>. Learn in our next article how you can use pre-built as well as personalizable templates to optimize and align your already existing online marketing channels.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c30290 elementor-widget elementor-widget-spacer\" data-id=\"7c30290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35669da elementor-widget elementor-widget-text-editor\" data-id=\"35669da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Until the next article &#8211; <a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/the-ninjas\/\">your Growth Ninjas<\/a>,<\/p>\n<p>Adrienne, David, Hermann, Johannes, Katharina B., Katharina T., Stefan K. &amp; Stefan G.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>While in recent years the marketing trend has turned more and more towards social media, one of the most interesting, as well as fruitful marketing platforms is forgotten: Emails. But what are the options here? Whether it&#8217;s a regular newsletter or an automated email campaign, depending on what you and your company offer, you can [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[371],"tags":[516,403],"thema":[476,470],"class_list":["post-15082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-email-marketing-en","tag-marketing-automation-en","thema-digital-marketing-en","thema-hubspot-marketing-and-sales-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Marketing vs. Marketing Automation - Next Level Customer Care<\/title>\n<meta name=\"description\" content=\"We provide insight into the differences between email marketing and marketing automation and which strategy is the &quot;right&quot; one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/email-marketing-vs-marketing-automation-next-level-customer-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing vs. Marketing Automation - Next Level Customer Care\" \/>\n<meta property=\"og:description\" content=\"We provide insight into the differences between email marketing and marketing automation and which strategy is the &quot;right&quot; one.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cache.dev.growth-ninjas.net\/en\/email-marketing-vs-marketing-automation-next-level-customer-care\/\" \/>\n<meta property=\"og:site_name\" content=\"We live and breathe Growth and Digitalisation | Growth Ninjas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/growthninjas\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-09T16:57:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T20:57:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gn23.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/09\/Newsletter-Blog.jpg\" \/>\n<meta name=\"author\" content=\"Adrienne Hofer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Buyer&#039;s Journey: Lead your leads to a successful conclusion\" \/>\n<meta name=\"twitter:description\" content=\"The Buyer&#039;s Journey is the foundation for your lead generation and helps you align your communications properly.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/gn23.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/06\/Buyers-Journey-Blog.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrienne Hofer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/email-marketing-vs-marketing-automation-next-level-customer-care\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/email-marketing-vs-marketing-automation-next-level-customer-care\\\/\"},\"author\":{\"name\":\"Adrienne Hofer\",\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/#\\\/schema\\\/person\\\/8e1c4f5d782e2d743dbfe8edb050dd34\"},\"headline\":\"Email Marketing vs. Marketing Automation &#8211; 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