{"id":15070,"date":"2022-05-30T14:41:38","date_gmt":"2022-05-30T12:41:38","guid":{"rendered":"https:\/\/gn24.dev.growth-ninjas.net\/inbound-outbound-the-smart-mix-for-lead-generation\/"},"modified":"2023-08-30T22:57:17","modified_gmt":"2023-08-30T20:57:17","slug":"inbound-outbound-the-smart-mix-for-lead-generation","status":"publish","type":"post","link":"https:\/\/cache.dev.growth-ninjas.net\/en\/inbound-outbound-the-smart-mix-for-lead-generation\/","title":{"rendered":"Inbound &amp; Outbound: The smart mix for lead generation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15070\" class=\"elementor elementor-15070 elementor-12781\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da3b060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da3b060\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d03623b\" data-id=\"d03623b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0673bf elementor-widget elementor-widget-text-editor\" data-id=\"f0673bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p class=\"Standard1\"><em><b>Your marketing and sales strategy is no longer producing the results you hoped for? New leads fail to materialize? You may want to try a good mix of inbound and outbound. Here is an overview.<\/b><\/em><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca851c elementor-widget elementor-widget-text-editor\" data-id=\"dca851c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p>Traditional marketing simply doesn&#8217;t work as well anymore. You know this from yourself: You tune out unsolicited advertising. Because it is not focused on your needs and your current situation. Because you are interfering with what you are doing. And yet, many companies still rely on cold calling, print ads, TV commercials, and mass emails for B2B sales. They spend a lot of money &#8211; for comparatively little effect.<\/p>\n<\/div>\n<div>\n<p><span class=\"hscoswrapper\">There is another way. The inbound method produces high-quality, personalized and relevant content. This allows you to <b>generate new leads and customers at significantly lower cost, on a permanent basis, and with a much higher outcome.<\/b> You continue to use the outbound method &#8211; but in a much more targeted and selective way than before.<\/span><span class=\"hscoswrapper\">.  <\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd494f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9dd494f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40dcaff elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"40dcaff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tMore inbound and less outbound will improve your lead acquisition and save your budget.  \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf1cb2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fbf1cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba833d elementor-widget elementor-widget-heading\" data-id=\"6ba833d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The difference between inbound and outbound<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea67dc1 elementor-widget elementor-widget-heading\" data-id=\"ea67dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The outbound method<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c494e77 elementor-widget elementor-widget-text-editor\" data-id=\"c494e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p class=\"Standard1\"><span class=\"hscoswrapper\">In the <b>outbound method<\/b>, the initiative comes from the company. It tries to find new leads and customers through a wide range of measures. It sends out its messages independently of concrete needs of specific buyers at specific times.  <b>The company determines when it is heard or seen.  <\/b>Potential customers are thus also played on unintentionally.<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e4f0f4 elementor-widget elementor-widget-heading\" data-id=\"7e4f0f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The inbound method<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a847d elementor-widget elementor-widget-text-editor\" data-id=\"d4a847d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>In the inbound method<\/strong>, it&#8217;s the other way around: here, the customer takes the initiative to find the company that can solve their problem or answer their question.  <strong>The buyer determines what he wants to hear and see and when.<\/strong>  Using content that offers real added value, the customer independently finds his way to the seller&#8217;s website. Here he finds what he is looking for.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e540491 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e540491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6194130 elementor-widget elementor-widget-heading\" data-id=\"6194130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The benefits of inbound for customer acquisition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8101ede elementor-widget elementor-widget-text-editor\" data-id=\"8101ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Lower costs: <\/strong>Inbound <span style=\"text-decoration: underline;\">costs significantly less<\/span> and is unlimited in time.<\/li>\n<li><strong>Inbound campaigns:<\/strong> Outbound relies on the &#8220;big bang&#8221; and attracts attention with temporary campaigns that quickly fizzle out. Inbound campaigns <span style=\"text-decoration: underline;\">run continuously<\/span>.<\/li>\n<li><strong>Shorter sales calls:<\/strong> Because the customer is already well pre-informed with the inbound methodology and knows exactly what his needs are, sales calls become shorter. Your <span style=\"text-decoration: underline;\">sales team saves &#8220;empty miles&#8221;<\/span>.<\/li>\n<li><strong>More time:<\/strong> This leaves <span style=\"text-decoration: underline;\">more time for the after-sales process<\/span>.<\/li>\n<li><span class=\"hscoswrapper\"><b>Collaboration between marketing and sales:<\/b> In the inbound model, marketing and sales work <span style=\"text-decoration: underline;\">closely together throughout the entire acquisition process<\/span> &#8211; from lead acquisition and activation to customer retention, revenue generation, and referral.  <br \/><\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd97a47 elementor-widget elementor-widget-image\" data-id=\"cd97a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"153\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/01\/AARRR-Pirate-bunt-large-1024x196.png\" class=\"attachment-large size-large wp-image-14846\" alt=\"\" srcset=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/01\/AARRR-Pirate-bunt-large-1024x196.png 1024w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/01\/AARRR-Pirate-bunt-large-300x57.png 300w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/01\/AARRR-Pirate-bunt-large-768x147.png 768w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/01\/AARRR-Pirate-bunt-large-1536x293.png 1536w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/01\/AARRR-Pirate-bunt-large.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Pirate Metric<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d35d15 elementor-widget elementor-widget-text-editor\" data-id=\"5d35d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Visible optimization potential:<\/strong> In addition, the Pirate Metric provides support as an <span style=\"text-decoration: underline;\">optimal control and monitoring tool<\/span>. It quickly reveals optimization potential in the individual phases of the acquisition and sales process.<\/li>\n<li><strong>Optimized customer acquisition:<\/strong> Thus, customer acquisition using the inbound method in the sense of the Flywheel model is gaining more and more momentum. Customers <span style=\"text-decoration: underline;\">become enthusiastic, loyal regular customers<\/span> and recommend the company to others.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737603f elementor-widget elementor-widget-image\" data-id=\"737603f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/04\/Flywheel-Modell-300x300.png\" class=\"attachment-medium size-medium wp-image-14851\" alt=\"Flywheel model\" srcset=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/04\/Flywheel-Modell-300x300.png 300w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/04\/Flywheel-Modell-150x150.png 150w, https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/04\/Flywheel-Modell.png 511w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Flywheel model<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d214c5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d214c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6410b66 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"6410b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThe faster the flywheel turns, the less energy you have to use yourself to generate leads. Your customers do that for you.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c0b12a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0c0b12a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf918ce elementor-widget elementor-widget-heading\" data-id=\"cf918ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The channels for inbound and outbound<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a013b elementor-widget elementor-widget-text-editor\" data-id=\"61a013b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p class=\"Standard1\">Depending on the market, product and target group, there are different approaches and so-called traction channels in customer acquisition. A traction channel is a channel to reach leads and customers in the best possible way.<\/p>\n<\/div>\n<div>\n<p class=\"Standard1\">Which channel is different for each company and cannot be determined by industry. The rule of thumb &#8211; especially in B2B sales &#8211; is: <b>more inbound than outbound<\/b>.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1b024 elementor-widget elementor-widget-heading\" data-id=\"8a1b024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The most important traction channels at a glance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d17ff5f elementor-widget elementor-widget-image\" data-id=\"d17ff5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"230\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/05\/Oubound-vs-inbound.avif\" class=\"attachment-full size-full wp-image-14874\" alt=\"Oubound vs. inbound\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Traction Channels<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46bbff7 elementor-widget elementor-widget-text-editor\" data-id=\"46bbff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p class=\"Standard1\"><b>Our tip:<\/b> A contemporary mix of inbound and outbound methods, geared to buyer behavior, places the core competence on valuable content according to the inbound methodology. For example:<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d766f elementor-widget elementor-widget-text-editor\" data-id=\"a4d766f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Instead of &#8211; or in addition to &#8211; classic TV commercials<\/strong>, produce <span style=\"text-decoration: underline;\">videos<\/span> and post them on YouTube. You place them on <span style=\"text-decoration: underline;\">social media<\/span>, link to your <span style=\"text-decoration: underline;\">website<\/span> or a <span style=\"text-decoration: underline;\">landing page<\/span> for your product. On the website you offer a contact form or a telephone number so that interested parties <span style=\"text-decoration: underline;\">can get in touch with you directly<\/span>.<\/li>\n<li><strong>Instead of elaborately organized trade shows and events<\/strong> &#8211; or alternating between them &#8211; host <span style=\"text-decoration: underline;\">webinars<\/span>. You offer them free of charge as &#8220;knowledge nuggets&#8221; and thus demonstrate your competence. Following the webinar, post a summary on your <span style=\"text-decoration: underline;\">website (blog)<\/span>.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561cd9d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"561cd9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3310d37 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"3310d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tFor each target group, there is an appropriate Traction Channel that is best suited for marketing and attracting new customers.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f9626 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16f9626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d51bca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d51bca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c9b917\" data-id=\"8c9b917\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-067344e elementor-widget elementor-widget-text-editor\" data-id=\"067344e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p class=\"Standard1\"><i>If you would like assistance in developing the right mix of inbound and outbound, we will be happy to advise you and help you reach your potential customers in the best possible way.<\/i><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4759c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4759c8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233759b\" data-id=\"233759b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35669da elementor-widget elementor-widget-text-editor\" data-id=\"35669da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Until the next update &#8211; <a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/the-ninjas\/\">your Growth Ninjas<\/a>,<\/em><\/p>\n<p><em>Adrienne, David, Hermann, Johannes, Katharina B., Stefan K. &amp; Stefan G.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cd36af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cd36af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34e306c\" data-id=\"34e306c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d96082 elementor-widget elementor-widget-text-editor\" data-id=\"1d96082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p class=\"Standard1\"><b>More on the topic:<\/b><\/p>\n<\/div>\n<div>\n<div>\n<div>\n<p class=\"Standard1\"><a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/b2b-sales-with-the-inbound-sales-strategy\/\">B2B sales with the inbound sales strategy<\/a><\/p>\n<\/div>\n<p><a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/the-inbound-sales-strategy-4-steps-to-more-customers\/\">The Inbound Sales Strategy: 4 Steps to More Customers<\/a><\/p>\n<p><a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/inbound-methodology-and-flywheel-the-ideal-couple\/\">Inbound methodology and Flywheel &#8211; the ideal couple<\/a><\/p>\n<\/div>\n<div>\n<p class=\"Standard1\"><a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/pirate-metrics-from-optimal-acquisition-to-successful-customer-retention\/\">Pirate Metrics: from optimal acquisition to successful customer retention<\/a><\/p>\n<div>\n<p class=\"Standard1\"><a href=\"https:\/\/cache.dev.growth-ninjas.net\/wachstum-durch-die-19-traction-channels-teil-1\/\">Growth through the 19 Traction Channels<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p class=\"Standard1\">\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Your marketing and sales strategy is no longer producing the results you hoped for? New leads fail to materialize? You may want to try a good mix of inbound and outbound. Here is an overview. Traditional marketing simply doesn&#8217;t work as well anymore. You know this from yourself: You tune out unsolicited advertising. Because it [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[371],"tags":[514,515,507,493,496,373],"thema":[500,492],"class_list":["post-15070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-outbound-en","tag-marketing-strategy","tag-inbound-sales-strategy","tag-sales-en","tag-inbound-en","tag-growth-ninjas-en-2","thema-digital-sales-and-business-development","thema-digital-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inbound &amp; Outbound: The smart mix for lead generation<\/title>\n<meta name=\"description\" content=\"A good mix of inbound &amp; outbound for your marketing and sales strategy improves lead acquisition and brings more leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/inbound-outbound-the-smart-mix-for-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound &amp; Outbound: The smart mix for lead generation\" \/>\n<meta property=\"og:description\" content=\"A good mix of inbound &amp; outbound for your marketing and sales strategy improves lead acquisition and brings more leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cache.dev.growth-ninjas.net\/en\/inbound-outbound-the-smart-mix-for-lead-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"We live and breathe Growth and Digitalisation | Growth Ninjas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/growthninjas\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-30T12:41:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T20:57:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gn23.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/05\/Inbound-and-Outbound-1024x683.png\" \/>\n<meta name=\"author\" content=\"Stefan Greunz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Inbound &amp; 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