{"id":15062,"date":"2022-01-31T11:02:58","date_gmt":"2022-01-31T10:02:58","guid":{"rendered":"https:\/\/gn24.dev.growth-ninjas.net\/pirate-metrics-from-optimal-acquisition-to-successful-customer-retention\/"},"modified":"2023-08-30T22:57:17","modified_gmt":"2023-08-30T20:57:17","slug":"pirate-metrics-from-optimal-acquisition-to-successful-customer-retention","status":"publish","type":"post","link":"https:\/\/cache.dev.growth-ninjas.net\/en\/pirate-metrics-from-optimal-acquisition-to-successful-customer-retention\/","title":{"rendered":"Pirate Metrics: from optimal acquisition to successful customer retention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15062\" class=\"elementor elementor-15062 elementor-12017\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da3b060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da3b060\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d03623b\" data-id=\"d03623b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0673bf elementor-widget elementor-widget-text-editor\" data-id=\"f0673bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">The <a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/buyers-journey-lead-your-leads-to-a-successful-conclusion\/\" target=\"_blank\" rel=\"noopener\">Buyer&#8217;s Journey<\/a> maps the different stages from a lead&#8217;s perspective &#8211; from awareness that there is a problem to the decision to buy a product or service.  <strong>In contrast, Pirate Metrics maps the entire &#8220;journey&#8221; your leads go through from their first interaction with you to a satisfied existing customer.<\/strong>  This is the sales funnel that leads usually go through.<\/span><\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba833d elementor-widget elementor-widget-heading\" data-id=\"6ba833d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the Pirate Metrics?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca851c elementor-widget elementor-widget-text-editor\" data-id=\"dca851c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pirate Metrics maps the entire sales process &#8211; from acquiring a lead, to successfully retaining a customer, to recommendations that customers make for you.<\/p>\n<p>The path consists of five phases:<\/p>\n<ul>\n<li>the acquisition of a lead,<\/li>\n<li>the activation of the lead,<\/li>\n<li>the loyalty of the customer,<\/li>\n<li>the earnings you earn and<\/li>\n<li>the recommendation that the customer makes.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f29e5e elementor-widget elementor-widget-image\" data-id=\"2f29e5e\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"awareness\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"382\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/01\/AARRR-Pirate-bunt-large.avif\" class=\"attachment-full size-full wp-image-14846\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d32222 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"8d32222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h5 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tINFOBOX\t\t\t\t<\/h5>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4faa825 elementor-widget elementor-widget-text-editor\" data-id=\"4faa825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pirate Metrics was developed by Dave McClure (former CEO of 500 Startups) with the goal of enabling startups to identify where the greatest need for optimization lies very early in the sales process. Of course, this tool is not only useful for startups but for any company, regardless of their size.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8823d4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b8823d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a060b elementor-widget elementor-widget-spacer\" data-id=\"e1a060b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9abda07 elementor-widget elementor-widget-heading\" data-id=\"9abda07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The phases of Pirate Metrics in detail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed1f5f elementor-widget elementor-widget-heading\" data-id=\"fed1f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-large\">ACQUISITION<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5cc9d07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cc9d07\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-23dd879\" data-id=\"23dd879\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8785edf elementor-widget elementor-widget-image\" data-id=\"8785edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/06\/01-eins-icon-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-14804\" alt=\"One\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f20bb4a\" data-id=\"f20bb4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d07bb elementor-widget elementor-widget-text-editor\" data-id=\"a4d07bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The first stage in the Pirate Metric is acquisition. This is the<strong> user&#8217;s first point of contact with your company<\/strong>. This can happen through different channels and that&#8217;s exactly what needs to be figured out: who is my target audience, on which channels does my target audience interact and which campaign, on which channel works best and brings the most users.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-adba76b elementor-widget elementor-widget-heading\" data-id=\"adba76b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Important questions for optimizing acquisition:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c1b02 elementor-widget elementor-widget-text-editor\" data-id=\"c9c1b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Where do users discover my company?<\/li>\n<li>Are my users coming through paid channels or on their own impulse (e.g. organic search)?<\/li>\n<li>What effect does my brand have?<\/li>\n<li>Which channel and campaign works best?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d312be elementor-widget elementor-widget-heading\" data-id=\"9d312be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Communication channels that are relevant in this phase:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f8634 elementor-widget elementor-widget-text-editor\" data-id=\"01f8634\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"consideration\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Google (SEO + Ads)<\/li>\n<li>Social media<\/li>\n<li>Landing pages<\/li>\n<li>Newsletter<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c95585 elementor-widget elementor-widget-heading\" data-id=\"3c95585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">KPIs that should be measured in here:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9213194 elementor-widget elementor-widget-text-editor\" data-id=\"9213194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Newsletter subscriptions<\/li>\n<li>Downloads (of e.g. whitepaper or e-book)<\/li>\n<li>Filling out a contact form<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247d587 elementor-widget elementor-widget-heading\" data-id=\"247d587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-large\">ACTIVATION<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2000866 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2000866\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e10c4c9\" data-id=\"e10c4c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ed1b7f elementor-widget elementor-widget-image\" data-id=\"3ed1b7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/06\/02-zwei-icon-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-14805\" alt=\"Two\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb9baa6\" data-id=\"eb9baa6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4124632 elementor-widget elementor-widget-text-editor\" data-id=\"4124632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The second stage is activation. This is the <strong>first experience a person has with your company or product\/service<\/strong>. If your visitor can be activated, it means there is interest in your company&#8217;s product\/service. This is called &#8220;activation conversion&#8221;.<\/p>\n<p><strong>Service vs. product<\/strong><br \/>In service companies, the first and second phases (acquisition + activation) often overlap. However, if you sell (digital) products, users sign up for a trial month or trial period at this stage to use and try your product more intensively.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9184c32 elementor-widget elementor-widget-heading\" data-id=\"9184c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Important questions for optimizing acquisition:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70380bc elementor-widget elementor-widget-text-editor\" data-id=\"70380bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>How do my users perceive the first visit?<\/li>\n<li>How many of them are interested in my offer?<\/li>\n<li>How many leave the site immediately?<\/li>\n<li>How long do users stay and how many pages do they look at?<\/li>\n<li>Are the leads registering?<\/li>\n<li>Do users follow the company on social media accounts?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93e035 elementor-widget elementor-widget-heading\" data-id=\"a93e035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Communication channels that are relevant in this phase:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122a75c elementor-widget elementor-widget-text-editor\" data-id=\"122a75c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"decision\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>E-mail<\/li>\n<li>Landing pages<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e0f4c elementor-widget elementor-widget-heading\" data-id=\"38e0f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">KPIs that should be measured in here:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-611ea81 elementor-widget elementor-widget-text-editor\" data-id=\"611ea81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Registration for trial month of the product<\/li>\n<li>Download the freemium version of the product<\/li>\n<li>Newsletter subscriptions<\/li>\n<li>Downloads (of e.g. whitepaper or e-book)<\/li>\n<li>Filling out a contact form<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db8943 elementor-widget elementor-widget-heading\" data-id=\"9db8943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-large\">RETENTION<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f35c19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f35c19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1d907f6\" data-id=\"1d907f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cda8e93 elementor-widget elementor-widget-image\" data-id=\"cda8e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2021\/06\/03-drei-icon-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-14806\" alt=\"Three\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a7657ee\" data-id=\"a7657ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b8854a elementor-widget elementor-widget-text-editor\" data-id=\"3b8854a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The third phase is about customer retention. A very <strong>important phase, as investing in customer retention is up to 25x more cost-effective than acquiring new customers<\/strong>. This phase starts from the moment of activation and runs until the customer &#8220;leaves&#8221; your sales process. The topic of customer retention is also about potential up-selling and\/or cross-selling opportunities with existing customers that you have successfully &#8220;retained.&#8221;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4fda6 elementor-widget elementor-widget-heading\" data-id=\"2c4fda6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Important questions for optimizing acquisition:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaee320 elementor-widget elementor-widget-text-editor\" data-id=\"aaee320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Will my users come back? How often?<\/li>\n<li>On how many visits do they convert?<\/li>\n<li>When do they start using my product\/service intensively?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d50c0 elementor-widget elementor-widget-heading\" data-id=\"82d50c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Communication channels that are relevant in this phase:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-599202a elementor-widget elementor-widget-text-editor\" data-id=\"599202a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Email marketing<\/li>\n<li>Retargeting<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-840dc4a elementor-widget elementor-widget-heading\" data-id=\"840dc4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">KPIs that should be measured in here.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a3531 elementor-widget elementor-widget-text-editor\" data-id=\"59a3531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Customer Lifetime Value (CLTV)<\/li>\n<li>Churn rate<\/li>\n<li>Email click numbers<\/li>\n<li>Website visits<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3463af elementor-widget elementor-widget-heading\" data-id=\"b3463af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-large\">REVENUE<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-915970f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"915970f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8f6e988\" data-id=\"8f6e988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b26f655 elementor-widget elementor-widget-image\" data-id=\"b26f655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/01\/04-vier-icon-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-14843\" alt=\"Four\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed196fa\" data-id=\"ed196fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6635987 elementor-widget elementor-widget-text-editor\" data-id=\"6635987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sales is that phase that begins <strong>once a user has finally decided to buy your product<\/strong>. It is important to note here that the &#8220;sales process&#8221; does not end here. As described in Step 3, customer retention is an important issue even after conversion, as is the related &#8220;word-of-mouth advertising&#8221; by the customer (see Step 5: Referral).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e8b51 elementor-widget elementor-widget-heading\" data-id=\"89e8b51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Important questions for optimizing acquisition.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d520fe elementor-widget elementor-widget-text-editor\" data-id=\"3d520fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Do I make money with my product or service in the long term<\/li>\n<li>What is my Customer Lifetime Value (CLTV)?<\/li>\n<li>How much do I have to spend for a new user?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-877963c elementor-widget elementor-widget-heading\" data-id=\"877963c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Communication channels that are relevant in this phase:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170c398 elementor-widget elementor-widget-text-editor\" data-id=\"170c398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Website check out flow during purchase<\/li>\n<li>E-mail \/ Phone<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d918821 elementor-widget elementor-widget-heading\" data-id=\"d918821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">KPIs that should be measured in here:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3723184 elementor-widget elementor-widget-text-editor\" data-id=\"3723184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Customer Lifetime Value<\/li>\n<li>Customer Acquisition Cost<\/li>\n<li>Conversion Rate<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b48ab elementor-widget elementor-widget-heading\" data-id=\"43b48ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-large\">REFERRAL<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f3e0460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3e0460\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-525419f\" data-id=\"525419f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10185f6 elementor-widget elementor-widget-image\" data-id=\"10185f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/01\/05-fuenf-icon-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-14844\" alt=\"Five\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a86af1d\" data-id=\"a86af1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66dd83b elementor-widget elementor-widget-text-editor\" data-id=\"66dd83b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Referrals are possibly one of the most important and often underestimated metrics to focus on. <strong>Word of mouth is by far the best marketing tool<\/strong> you can have. Recommendations from acquaintances and friends also achieve the highest conversion rates. <strong>Referral tools can help ensure the success of word of mouth and recommendations:<\/strong> Buttons to share articles, promo codes, affiliate links, referral technologies, &#8220;Powered by XY&#8221; statements are just some of them.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f524e1 elementor-widget elementor-widget-heading\" data-id=\"7f524e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Important questions for increasing referrals from your customers:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dda33a elementor-widget elementor-widget-text-editor\" data-id=\"7dda33a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>How satisfied are my users?<\/li>\n<li>Do I create real added value with my offer that users are happy to recommend?<\/li>\n<li>Which channels are used to recommend my company?<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e63d650 elementor-widget elementor-widget-heading\" data-id=\"e63d650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Communication channels that are relevant in this phase:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2631a37 elementor-widget elementor-widget-text-editor\" data-id=\"2631a37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Social media (shares)<\/li>\n<li>Referral Marketing<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9de91 elementor-widget elementor-widget-heading\" data-id=\"1e9de91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">KPIs that should be measured in here:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4477d2c elementor-widget elementor-widget-text-editor\" data-id=\"4477d2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Net Promoter Score (NPS)<\/li>\n<li>Viral Coefficient<\/li>\n<li>Number of users who invited their friends to the product (referral marketing)<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bfc1bf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9bfc1bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1cf624 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1cf624\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc200d9\" data-id=\"cc200d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6a3c2d elementor-widget elementor-widget-heading\" data-id=\"a6a3c2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2abb96e elementor-widget elementor-widget-text-editor\" data-id=\"2abb96e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Pirate Metric provides a rough overview of the customer generation sales process. It shows you which metrics to measure at which stage and what to look out for. In addition, the Pirate Metric is an optimal tool for gaining insight into where the sales process in your company has the greatest need for optimization.<\/p>\n<p>If you are currently having problems acquiring new leads, we will be happy to advise you and help you reach your potential customers in the best possible way.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4759c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4759c8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233759b\" data-id=\"233759b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35669da elementor-widget elementor-widget-text-editor\" data-id=\"35669da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Until the next update &#8211; <a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/the-ninjas\/\">your Growth Ninjas<\/a>,<\/p>\n<p>Adrienne, David, Hermann, Johannes, Katharina B., Katharina T., Stefan K. &amp; Stefan G.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Buyer&#8217;s Journey maps the different stages from a lead&#8217;s perspective &#8211; from awareness that there is a problem to the decision to buy a product or service. In contrast, Pirate Metrics maps the entire &#8220;journey&#8221; your leads go through from their first interaction with you to a satisfied existing customer. This is the sales [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":14847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[371],"tags":[508,509,493,496,373],"thema":[500,492],"class_list":["post-15062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-business-development-en","tag-pirate-metric-en","tag-sales-en","tag-inbound-en","tag-growth-ninjas-en-2","thema-digital-sales-and-business-development","thema-digital-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pirate Metrics: the optimal acquisition for successful customer retention<\/title>\n<meta name=\"description\" content=\"Pirate Metrics maps the entire sales process - from acquiring a lead to successfully retaining a customer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/pirate-metrics-from-optimal-acquisition-to-successful-customer-retention\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pirate Metrics: from optimal acquisition to successful customer retention\" \/>\n<meta property=\"og:description\" content=\"Pirate Metrics maps the entire sales process - 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