{"id":15050,"date":"2022-06-07T09:38:27","date_gmt":"2022-06-07T07:38:27","guid":{"rendered":"https:\/\/gn24.dev.growth-ninjas.net\/the-value-of-existing-customer-care-in-b2b-sales\/"},"modified":"2023-08-30T22:57:16","modified_gmt":"2023-08-30T20:57:16","slug":"the-value-of-existing-customer-care-in-b2b-sales","status":"publish","type":"post","link":"https:\/\/cache.dev.growth-ninjas.net\/en\/the-value-of-existing-customer-care-in-b2b-sales\/","title":{"rendered":"The value of existing customer care in B2B sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15050\" class=\"elementor elementor-15050 elementor-12796\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da3b060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da3b060\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d03623b\" data-id=\"d03623b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0673bf elementor-widget elementor-widget-text-editor\" data-id=\"f0673bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p class=\"Standard1\"><em><b>New customer acquisition is good and important. Additional existing customer care is better. With a CRM system, such as HubSpot&#8217;s, you can stay in touch with your customers, increase your sales opportunities, and reduce your costs.  <\/b><\/em><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca851c elementor-widget elementor-widget-text-editor\" data-id=\"dca851c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p>With existing customers, it&#8217;s like with a marriage or partnership. If it is to last a long time, it must be cared for. This means talking to each other, listening, asking questions, surprising with small attentions, not taking anything for granted, actively setting new impulses &#8211; even years later. And understand the word &#8220;stock&#8221; not as &#8220;ownership&#8221; but as &#8220;retention&#8221; in the sense of &#8220;not wanting to lose&#8221;.<\/p>\n<\/div>\n<div>\n<p>Existing customers bring a lot of advantages that we often no longer have in mind because we are focused on acquiring new customers. That&#8217;s okay, because <b>new customers<\/b> provide the <b>necessary<\/b><b>growth<\/b>. At the same time, we have to take care of our customers, because <b>existing customers provide a stable basis<\/b>. Without a base, there is no growth; without existing customers, there are no new customers.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd494f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9dd494f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40dcaff elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"40dcaff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tExisting customers facilitate your planning, relieve your marketing and ensure a cost reduction in B2B sales.  \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf1cb2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fbf1cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba833d elementor-widget elementor-widget-heading\" data-id=\"6ba833d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do existing customers bring?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8101ede elementor-widget elementor-widget-text-editor\" data-id=\"8101ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Existing customers buy from you more regularly because they already <strong>know<\/strong> and <strong>trust<\/strong> you.<\/li>\n<li>Existing customers like to come back because your performance was good last time, too. The promised <strong>added value<\/strong> was delivered.<\/li>\n<li>Existing customers choose you because they feel they receive <strong>personal attention<\/strong> and do not always have to start from the beginning to describe their concerns. You already <strong>know<\/strong> the needs, wishes and interests of existing customers.<\/li>\n<li>This awareness is also worth paying a slightly <strong>higher price<\/strong> to your existing customers. Price sensitivity is less of an issue for existing customers.<\/li>\n<li>Existing customers appreciate you because you think outside the box and offer even more benefits and services through <strong>up-selling and<\/strong> <strong>cross-selling<\/strong>.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c494e77 elementor-widget elementor-widget-text-editor\" data-id=\"c494e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For all these reasons, existing customers do something special for you: <strong>existing customers recommend you and your company to others<\/strong>. <strong>Without any expensive advertising.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8929a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fe8929a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfed075 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"cfed075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tRecommendations from existing customers strengthen your image and bring you new customers.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded9c95 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ded9c95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6194130 elementor-widget elementor-widget-heading\" data-id=\"6194130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The advantages of existing customer care in figures<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd97a47 elementor-widget elementor-widget-image\" data-id=\"cd97a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1358\" height=\"250\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/05\/Bestandskundenpflege-B2B-Vertrieb-2.avif\" class=\"attachment-full size-full wp-image-14876\" alt=\"Existing customer care in figures\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Existing customer care in figures<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d35d15 elementor-widget elementor-widget-text-editor\" data-id=\"5d35d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>The rule of thumb in practice is that maintaining existing customers is on average <strong>5 times more cost-effective<\/strong> than acquiring new customers.<\/li>\n<li>A <span style=\"text-decoration: underline;\">5% increase in customer retention <\/span> <strong>yields a 25% to 95% increase in revenue<\/strong>. (Source: Bain &amp; Company, Harvard Business School)<\/li>\n<li><span style=\"text-decoration: underline;\">With 1 existing customer <\/span>, the average turnover of <strong>5 to 7 new customers<\/strong> can be achieved. (Source: Adobe Digital Index Report)<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737603f elementor-widget elementor-widget-image\" data-id=\"737603f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"147\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/05\/B2B-Vertrieb-Umsatz-Sales-2.avif\" class=\"attachment-large size-large wp-image-14877\" alt=\"B2B Sales Sales 2\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Revenue and sales with existing customers<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83dd9e0 elementor-widget elementor-widget-text-editor\" data-id=\"83dd9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Although <span style=\"text-decoration: underline;\">existing customers<\/span> in the German retail sector only account for just under a third of the total number of buyers, they <span style=\"text-decoration: underline;\">generate<\/span> <strong>two-thirds of total sales<\/strong>. (Source: GfK Consumer Scan)<\/li>\n<li>Around <span style=\"text-decoration: underline;\">8% of return visitors<\/span> to a website account for <strong>more than 40% of revenue <\/strong>. (Source: Adobe Digital Index Report)<\/li>\n<li>Existing customers are up to <strong>7x more willing to<\/strong> try something new. This makes them ideal candidates for additional business <span style=\"text-decoration: underline;\">through up-selling and cross-selling<\/span>. (Source: Temkin Group Research)<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d214c5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d214c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf918ce elementor-widget elementor-widget-heading\" data-id=\"cf918ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customer management with HubSpot<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a013b elementor-widget elementor-widget-text-editor\" data-id=\"61a013b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p>Maintaining existing customers is not something you have to do yourself in every detail. For example, let <b>HubSpot&#8217;s CRM system<\/b> handle automatable steps in customer support and customer communication for you.<\/p>\n<\/div>\n<div>\n<p>The system is designed so that you always have an overview of what you have discussed with your customers and when, and when you last called them or sent them information. With HubSpot, emails can be automated and customers can be invited directly to appointments.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f9626 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16f9626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3310d37 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"3310d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAs an inbound platform for marketing, sales and service, HubSpot accompanies you throughout your customers' entire customer journey.  \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ca290 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"21ca290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc719f5 elementor-widget elementor-widget-text-editor\" data-id=\"fc719f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Digital communication via HubSpot is particularly efficient and effective when it comes to maintaining existing customers. In contrast to the approach to new customers, it is <strong>easier<\/strong> here to take <strong>data protection regulations<\/strong> into account.<\/p>\n<p>This allows you to target qualified leads directly with <strong>personalized content<\/strong> and <strong>link<\/strong> <strong>contacts to<\/strong><strong>tasks<\/strong> for automated marketing. These tasks are freely definable. They are, for example: &#8220;Call for birthday&#8221;, &#8220;Offer assistance with update&#8221; or &#8220;Send out e-mail with customer survey&#8221;.<\/p>\n<p>The top priority in customer communication is <strong>lead nurturing<\/strong>, i.e. providing the lead with relevant content. After all, the care of existing customers also benefits if they are offered <strong>regular added value <\/strong>. These can be white papers, webinars, or exclusive content aimed exclusively at existing customers, for example.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09c1ed6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"09c1ed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538a760 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"538a760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tWith exclusive content for your existing customers, you show appreciation and increase the chance of being recommended to others.  \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f6f8b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"81f6f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d51bca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d51bca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c9b917\" data-id=\"8c9b917\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-067344e elementor-widget elementor-widget-text-editor\" data-id=\"067344e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p class=\"Standard1\"><i>If you would like support in implementing HubSpot for existing customer care, we would be happy to advise you and help you reach your potential customers* in the best possible way.<\/i><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4759c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4759c8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233759b\" data-id=\"233759b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35669da elementor-widget elementor-widget-text-editor\" data-id=\"35669da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Until the next update &#8211; <a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/the-ninjas\/\">your Growth Ninjas<\/a>,<\/em><\/p>\n<p><em>Adrienne, David, Hermann, Johannes, Katharina B., Stefan K. &amp; Stefan G.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cd36af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cd36af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34e306c\" data-id=\"34e306c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d96082 elementor-widget elementor-widget-text-editor\" data-id=\"1d96082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p class=\"Standard1\"><b>More on the topic:<\/b><\/p>\n<\/div>\n<div>\n<div>\n<div>\n<p class=\"Standard1\">\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<p><a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/successful-email-marketing-in-b2b-sales\/\">Successful email marketing in B2B sales<\/a><\/p>\n<\/div>\n<p><a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/email-marketing-automation-the-right-email-at-the-right-time\/\">Email Marketing Automation &#8211; The Right Email at the Right Time<\/a><\/p>\n<p><a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/email-marketing-vs-marketing-automation-next-level-customer-care\/\">Email Marketing vs. Marketing Automation &#8211; Next Level Customer Care<\/a><\/p>\n<div>\n<p><a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/how-does-hubspot-onboarding-work\/\">How does HubSpot onboarding work?<\/a><\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>New customer acquisition is good and important. Additional existing customer care is better. With a CRM system, such as HubSpot&#8217;s, you can stay in touch with your customers, increase your sales opportunities, and reduce your costs. With existing customers, it&#8217;s like with a marriage or partnership. If it is to last a long time, it [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[371],"tags":[493,494,495,487,373,375],"thema":[470],"class_list":["post-15050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-sales-en","tag-existing-customer-care","tag-customer-care","tag-b2b-distribution","tag-growth-ninjas-en-2","tag-hubspot-en-2","thema-hubspot-marketing-and-sales-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The value of existing customer care in B2B sales<\/title>\n<meta name=\"description\" content=\"New customer acquisition is good. 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