{"id":15048,"date":"2022-08-18T16:47:23","date_gmt":"2022-08-18T14:47:23","guid":{"rendered":"https:\/\/gn24.dev.growth-ninjas.net\/technical-seo-the-forgotten-optimization\/"},"modified":"2023-08-30T22:57:18","modified_gmt":"2023-08-30T20:57:18","slug":"technical-seo-the-forgotten-optimization","status":"publish","type":"post","link":"https:\/\/cache.dev.growth-ninjas.net\/en\/technical-seo-the-forgotten-optimization\/","title":{"rendered":"Technical SEO &#8211; the &#8220;forgotten&#8221; optimization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15048\" class=\"elementor elementor-15048 elementor-12990\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da3b060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da3b060\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d03623b\" data-id=\"d03623b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0673bf elementor-widget elementor-widget-text-editor\" data-id=\"f0673bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>The beautiful new website is online, but Google can&#8217;t find it? Often it is because the technical search engine optimization was forgotten. Don&#8217;t worry &#8211; that can be changed!<\/strong><\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33066fc elementor-widget elementor-widget-text-editor\" data-id=\"33066fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In order for a website to be <strong>found<\/strong> on the Internet via the common <strong>search engines<\/strong>, certain <strong>requirements<\/strong> must be met. Otherwise, it can happen that the website designed at great expense and with a lot of heart and soul &#8211; and thus the company or the product &#8211; remains invisible. Properly executed <strong>on-page <\/strong><strong>search engine optimization <\/strong>(SEO) provides a remedy.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6194130 elementor-widget elementor-widget-heading\" data-id=\"6194130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is on-page SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab986ea elementor-widget elementor-widget-text-editor\" data-id=\"ab986ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This refers to the implementation of certain measures on a website, which should lead to this page achieving a <strong>better ranking <\/strong> in the <a href=\"https:\/\/www.seo-kueche.de\/lexikon\/serp-search-engine-result-page\/\"><br \/>\n  <strong>search results<\/strong><br \/>\n<\/a> achieves.<\/p>\n<p>On-page SEO works in two areas of the website: on the <strong>technical level <\/strong>and in the <strong>content that <\/strong> <strong>users <\/strong>are presented with.<\/p>\n<ul>\n<li><strong>Content optimization<\/strong> includes, for example, the strategic selection of strong keywords and the creation of high-quality, attractively prepared content. This aspect of SEO is already relatively well known and is increasingly taken into account.<\/li>\n<li><strong>Technical optimization<\/strong> refers to technical characteristics such as the loading and response times of a website. This aspect of SEO is often put on the back burner or left out altogether.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8929a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fe8929a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfed075 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"cfed075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tTo optimize a website, technical SEO is just as important as content SEO!\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded9c95 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ded9c95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af980ba elementor-widget elementor-widget-text-editor\" data-id=\"af980ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Technical SEO forms the <strong>technical infrastructure<\/strong> for all further on-page measures. It creates the conditions for search engines to <strong>easily read<\/strong> and <strong>quickly index <\/strong>the content of a website. If, on the other hand, a page takes several seconds to load, the navigation is unclear, or links go nowhere, potentially interested users quickly leave the website. And may never come back!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0f26a6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e0f26a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bacb4d2 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"bacb4d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tTechnical SEO ensures that your content can deliver its full impact and should definitely be part of your SEO strategy.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a6c0a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e8a6c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa0949 elementor-widget elementor-widget-heading\" data-id=\"4fa0949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7 tips for technical search engine optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe18d06 elementor-widget elementor-widget-text-editor\" data-id=\"fe18d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p>Technical SEO consists of a whole series of measures. Some are only small adjusting screws, others are fundamental. Here is a selection of the <strong>most important points<\/strong> that should definitely be emphasized when optimizing your website:<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c111c elementor-widget elementor-widget-accordion\" data-id=\"78c111c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1261\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1261\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">#1 Fill Alt Attributes and Title Text for Images<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1261\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1261\"><div>\n<p>Search engines do recognize when your text contains images. However, they do not know what is in the pictures. Tell Google by filling in the <b>&#8220;Title Text&#8221;<\/b> and <b>&#8220;Alt Text<\/b>&#8221; fields in the backend of your website.<\/p>\n<\/div>\n<div>\n<p>Describe in a short sentence what the image shows and include a <strong>keyword <\/strong>if possible. This will increase your chances of being found via <b>image search<\/b> as well. Another advantage: <b>visually impaired people<\/b> can have their image description read aloud via readers.<\/p>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1262\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1262\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">#2 Optimize website loading speed<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1262\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1262\"><p>For Google, the loading time on <strong>mobile devices<\/strong> is relevant. Check your website on your smartphone first &#8211; and not on the latest and fastest model currently available, but on an <strong>average modern device<\/strong>.<\/p>\n<p>Google orients itself to <strong>everyday user situations <\/strong>and<strong> averagely good Internet connections<\/strong>. For example, a website should be able to load quickly even on an older smartphone during a train ride.<\/p>\n<p><strong>How to increase the loading speed of your website<\/strong><strong>: <\/strong> <\/p>\n<ul>\n<li><strong>Compress images and videos<\/strong> and use <strong>web-friendly formats<\/strong> (e.g. WebP for images, SVG for logos and icons).<\/li>\n<li>Install <strong>Optimizer plugins<\/strong> (e.g. Lazy Loading)<\/li>\n<li><strong>Remove<\/strong> unused <strong>script codes<\/strong><\/li>\n<li><strong>Good caching to <\/strong>load more content from the cache faster and save loading time<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1263\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1263\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">#3 Optimize website URL structure  <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1263\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1263\"><p>Google prefers pages that have a <strong>logical structure <\/strong>and are <strong>hierarchical<\/strong>. Ideally, each URL is so unique that there is <strong>no doubt <\/strong>about the content of the page.<\/p>\n<p><strong>How to optimize the URL of your website<\/strong><strong>: <\/strong> <\/p>\n<ul>\n<li>Use <strong>short, concise<\/strong>, meaningful URLs<\/li>\n<li><strong>Do not<\/strong> include <strong>umlauts<\/strong>, special characters or filler words<\/li>\n<li>Include the respective <strong>focus keyword<\/strong> in the URL<\/li>\n<li><strong>Avoid<\/strong> &#8220;empty&#8221; URLs, too many internal redirects and <strong>&#8220;404&#8221; error messages<\/strong> (considered as an indication to Google that a web page is <strong>not properly maintained<\/strong> )<\/li>\n<li>Identify <strong>&#8220;Canonical URLs&#8221;<\/strong> for the original resource in the case of duplicate content<\/li>\n<li>Create <strong>XML sitemaps<\/strong> (makes it easier for Google to read the URLs and to recognize and index new content more quickly, or you can specify what Google should classify as relevant)<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1264\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1264\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">#4 Optimize general structure of the website<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1264\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1264\"><p>The users of a website should be able to <strong>find their way around intuitively<\/strong>. The navigation should therefore be <strong>as simple as possible<\/strong> and the content should <strong>not<\/strong> be <strong>&#8220;nested&#8221;<\/strong> over too many levels. What you are looking for must be <strong>found quickly and easily<\/strong>.<\/p>\n<p><strong>How to optimize the technical structure of your website<\/strong><strong>: <\/strong> <\/p>\n<ul>\n<li><strong>Simple page structure<\/strong> (makes it easier for search engines to &#8220;crawl&#8221;)<\/li>\n<li><strong>As few sublevels as necessary<\/strong> (saves Google bots and spiders time in searching and indexing, makes updates findable faster)<\/li>\n<li>Choose the <strong>right formats<\/strong> for the content in question (e.g. blogs for information search queries, landing pages for products and services).<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1265\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1265\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">#5 Offer breadcrumbs for better user guidance  <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1265\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1265\"><div>\n<p>The virtual &#8220;breadcrumbs&#8221; are intended to <b>facilitate navigation on the website<\/b>. For example, they are placed above the footer on the page and allow users to return to the previous page without having to click the &#8220;Back&#8221; button. Breadcrumbs usually link to an <b>overview page<\/b> or a <b>parent category page<\/b>.<\/p>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1266\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1266\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">#6 Secure SSL connection  <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1266\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1266\"><div>\n<p>SSL encryption is a <b>relevant ranking factor for<\/b> Google. Websites with a valid SSL certificate are preferred over insecure websites. Furthermore, SSL not only ensures <b>trust with<\/b> search engines, but &#8211; much more importantly &#8211; with <b>users<\/b> as well.<\/p>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1267\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1267\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">#7 Use Structured Data\/Schema.org  <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1267\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1267\"><div>\n<p>Google loves structured data according to <a href=\"https:\/\/schema.org\/\">Schema.org<\/a>! This refers to a proprietary form of markup for certain content elements. <a href=\"https:\/\/schema.org\/\" target=\"_blank\" rel=\"noopener\">Schema.org<\/a> is the name of the community that creates the various markup languages and was originally founded by the search engine providers Google, Yahoo!, Bing and Yandex. Each industry or content type (e.g. job ads, product information) has its own structural schemes.<\/p>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d51bca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d51bca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c9b917\" data-id=\"8c9b917\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a836a9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9a836a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f053c1f elementor-widget elementor-widget-text-editor\" data-id=\"f053c1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Conclusion<\/strong>: With technical search engine optimization you do a lot of good not only for your website and your company! Customers will also appreciate a technically optimized website, because they much prefer to stay on a page where everything works flawlessly, the page loads quickly and the navigation is well thought out. Technical SEO thus becomes a win-win for everyone involved.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21ca290 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"21ca290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-067344e elementor-widget elementor-widget-text-editor\" data-id=\"067344e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p class=\"standard1\"><i> <\/i><i>If you need assistance with the technical SEO of your website or would like a new, comprehensively search engine optimized website, we will be happy to advise and assist you. Our websites and landing pages are both backend and on-page optimized.  <\/i><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4759c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4759c8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233759b\" data-id=\"233759b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35669da elementor-widget elementor-widget-text-editor\" data-id=\"35669da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Until the next update &#8211; <a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/the-ninjas\/\">your Growth Ninjas<\/a>,<\/em><\/p>\n<p><em>Adrienne, David, Hermann, Johannes, Katharina B., Stefan K. &amp; Stefan G.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cd36af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cd36af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34e306c\" data-id=\"34e306c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d96082 elementor-widget elementor-widget-text-editor\" data-id=\"1d96082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>\n<p class=\"Standard1\"><b>This might also interest you:<\/b><\/p>\n<p>External reading recommendation:<\/p>\n<p><a style=\"font-size: 16px;\" href=\"https:\/\/cache.dev.growth-ninjas.net\/understanding-seo-ein-buch-dass-seo-manager-unnoetig-machen-soll\/\">&#8220;Understanding SEO&#8221; &#8211; A book designed to make SEO managers unnecessary!<\/a><\/p>\n<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/the-most-important-elements-of-a-good-customer-journey-on-a-website\/\">The most important elements of a good customer journey on a website<\/a><\/p>\n<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The beautiful new website is online, but Google can&#8217;t find it? Often it is because the technical search engine optimization was forgotten. Don&#8217;t worry &#8211; that can be changed! In order for a website to be found on the Internet via the common search engines, certain requirements must be met. Otherwise, it can happen that [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[371],"tags":[489,490,491,487,488,373,405],"thema":[492,469],"class_list":["post-15048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-technical-seo","tag-seo-en","tag-search-engine-optimization","tag-b2b-distribution","tag-website-development-en","tag-growth-ninjas-en-2","tag-digital-marketing","thema-digital-strategies","thema-websites-and-landing-pages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Growth Ninjas | Technical SEO - the &quot;forgotten&quot; optimization<\/title>\n<meta name=\"description\" content=\"Technical SEO is just as important as content SEO! Often people forget about this when developing a website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/technical-seo-the-forgotten-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technical SEO - the &quot;forgotten&quot; optimization\" \/>\n<meta property=\"og:description\" content=\"The task of brand identity is to show through communication what emotion can be associated with the company and its services \/ products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cache.dev.growth-ninjas.net\/en\/technical-seo-the-forgotten-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"We live and breathe Growth and Digitalisation | Growth Ninjas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/growthninjas\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-18T14:47:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T20:57:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gn23.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/08\/Technisches-SEO-v2-1024x683.jpg\" \/>\n<meta name=\"author\" content=\"Adrienne Hofer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Technical SEO - the &quot;forgotten&quot; optimization\" \/>\n<meta name=\"twitter:description\" content=\"The task of brand identity is to show through communication what emotion can be associated with the company and its services \/ products.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/gn23.dev.growth-ninjas.net\/wp-content\/uploads\/2022\/08\/Technisches-SEO-v2-150x150.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrienne Hofer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/technical-seo-the-forgotten-optimization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/technical-seo-the-forgotten-optimization\\\/\"},\"author\":{\"name\":\"Adrienne Hofer\",\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/#\\\/schema\\\/person\\\/8e1c4f5d782e2d743dbfe8edb050dd34\"},\"headline\":\"Technical SEO &#8211; the &#8220;forgotten&#8221; optimization\",\"datePublished\":\"2022-08-18T14:47:23+00:00\",\"dateModified\":\"2023-08-30T20:57:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/technical-seo-the-forgotten-optimization\\\/\"},\"wordCount\":1117,\"publisher\":{\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/technical-seo-the-forgotten-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Technisches-SEO-v2.avif\",\"keywords\":[\"technical SEO\",\"SEO\",\"Search engine optimization\",\"b2b distribution\",\"Website development\",\"Growth Ninjas\",\"Digital marketing\"],\"articleSection\":[\"Column\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/technical-seo-the-forgotten-optimization\\\/\",\"url\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/technical-seo-the-forgotten-optimization\\\/\",\"name\":\"Growth Ninjas | Technical SEO - the \\\"forgotten\\\" optimization\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/technical-seo-the-forgotten-optimization\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/technical-seo-the-forgotten-optimization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Technisches-SEO-v2.avif\",\"datePublished\":\"2022-08-18T14:47:23+00:00\",\"dateModified\":\"2023-08-30T20:57:18+00:00\",\"description\":\"Technical SEO is just as important as content SEO! 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