{"id":14266,"date":"2023-08-06T13:36:11","date_gmt":"2023-08-06T11:36:11","guid":{"rendered":"https:\/\/gn24.dev.growth-ninjas.net\/hubspot-reporting-measurable-success-how-reporting-helps-companies-achieve-their-goals\/"},"modified":"2024-09-30T16:13:44","modified_gmt":"2024-09-30T14:13:44","slug":"hubspot-reporting-measurable-success-how-reporting-helps-companies-achieve-their-goals","status":"publish","type":"post","link":"https:\/\/cache.dev.growth-ninjas.net\/en\/hubspot-reporting-measurable-success-how-reporting-helps-companies-achieve-their-goals\/","title":{"rendered":"HubSpot Reporting: Measurable success &#8211; how reporting helps companies achieve their goals!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14266\" class=\"elementor elementor-14266 elementor-14042\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da3b060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da3b060\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d03623b\" data-id=\"d03623b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-322b9de elementor-widget elementor-widget-text-editor\" data-id=\"322b9de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>What good is data if we don&#8217;t evaluate it?  <\/p>\n<p>Far too many companies unfortunately give little or no thought to which <b>key figures are important<\/b> &#8211; both for measuring and for optimizing. Of course, you can measure and optimize everything, but it&#8217;s important to focus on the <b>most important areas<\/b> and create reports for them as well, so you can always keep an eye on them.<\/p>\n<p>HubSpot sees it similarly and has therefore integrated a very comprehensive reporting tool into the platform. This is fully <b>customizable <\/b>&#8211; you can create your own <b>dashboards <\/b>and then add to them reports that you&#8217;ve either generated yourself or pulled from the HubSpot Reports library. You can see your most important KPIs at a glance and <b>always<\/b> have your <b>evaluations <\/b> <b>ready<\/b> for meetings, target agreements or investors\/superiors.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d00ed elementor-widget elementor-widget-image\" data-id=\"e9d00ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"498\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2023\/08\/Bildschirmfoto-2023-08-10-um-14.31.29.avif\" class=\"attachment-large size-large wp-image-14267\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9ce13 elementor-widget elementor-widget-spacer\" data-id=\"4b9ce13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87cccb elementor-widget elementor-widget-heading\" data-id=\"a87cccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best Practices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cdb37a elementor-widget elementor-widget-heading\" data-id=\"6cdb37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">1. which KPIs should be measured?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a101a7 elementor-widget elementor-widget-text-editor\" data-id=\"9a101a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Before creating dashboards and reports in HubSpot, it&#8217;s important to consider which KPIs you want to measure<\/strong>. Often, all of HubSpot&#8217;s standard reports are initially added to dashboards without any benefit. Therefore, you should ask yourself some questions about it beforehand:<\/p>\n<ul>\n<li>Which key figures are important for your success?<\/li>\n<li>What metrics do you need for team meetings?<\/li>\n<li>Do you need metrics for new customer acquisition?<\/li>\n<li>If you provision your employees, on the basis of which KPIs?<\/li>\n<\/ul>\n<p>After you answer these questions, you will create some reports.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bb9615 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bb9615\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2601a2f\" data-id=\"2601a2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-124c5b3 elementor-widget elementor-widget-heading\" data-id=\"124c5b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">2. working with reports &amp; dashboards  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff7495 elementor-widget elementor-widget-text-editor\" data-id=\"4ff7495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As mentioned above, often a lot of reports are simply added to dashboards or new dashboards are created over and over again because people have forgotten they already exist. Again,<strong> only tidy dashboards are useful<\/strong>. Focus on the most important reports that will get you ahead, and give both reports and dashboards meaningful names so that everyone who works with them understands what they are about.<\/p>\n<p>There are <strong>different ways to split reports into dashboards<\/strong> &#8211; it also depends a lot on the structure of your company and the teams that use HubSpot. We have customers who have only one dashboard with the most important reports, then there are those who have divided it into the teams (marketing &#8211; sales &#8211; service) and then there are customers where each employee has their own dashboard.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bda32e elementor-widget elementor-widget-heading\" data-id=\"1bda32e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">3. standard reports for your dashboard  <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-401bed6 elementor-widget elementor-widget-text-editor\" data-id=\"401bed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reporting is very individual, yet there are a few standard reports from HubSpot that are very useful:<\/p>\n<p><strong>Sales<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Team activities<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Sales Funnel<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Sequences performance<\/li>\n<\/ul>\n<p><strong>Marketing<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Web Analytics<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Performance of landing pages (+forms)<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Marketing email performance<\/li>\n<\/ul>\n<p><strong>Service<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Feedback surveys<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ticket SLA<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b693b05 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b693b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf52b30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf52b30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7192002\" data-id=\"7192002\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-852158b elementor-widget elementor-widget-text-editor\" data-id=\"852158b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We know that implementing or optimally using a CRM system can be a challenge. As a HubSpot partner, we will be happy to advise you on the packages and their pricing and support you in implementing or optimizing your system.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4759c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4759c8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233759b\" data-id=\"233759b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35669da elementor-widget elementor-widget-text-editor\" data-id=\"35669da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Until the next update &#8211; <a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/the-ninjas\/\">your Growth Ninjas<\/a>,<\/p>\n<p>Adrienne, Bernd, David, Katharina, Johannes <span style=\"font-size: 17.6px; font-style: normal; font-weight: 300; color: var( --e-global-color-text );\">&amp; <\/span><span style=\"font-size: 1.1rem; font-style: normal; font-weight: 300;\">Stefan<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What good is data if we don&#8217;t evaluate it? Far too many companies unfortunately give little or no thought to which key figures are important &#8211; both for measuring and for optimizing. Of course, you can measure and optimize everything, but it&#8217;s important to focus on the most important areas and create reports for them [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":14268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[371],"tags":[400,401,402,373,375],"thema":[470],"class_list":["post-14266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-hubspot-reporting-en","tag-reporting-key-figures","tag-hubspot-dashboard-en","tag-growth-ninjas-en-2","tag-hubspot-en-2","thema-hubspot-marketing-and-sales-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HubSpot Reporting: Measurable success for companies<\/title>\n<meta name=\"description\" content=\"Measure and optimize metrics with HubSpot Reporting: we show how reporting helps companies achieve their goals!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/hubspot-reporting-measurable-success-how-reporting-helps-companies-achieve-their-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the Service Hub helps your company increase customer satisfaction\" \/>\n<meta property=\"og:description\" content=\"The Service Hub offers the customer service team the opportunity to satisfy customers as efficiently as possible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cache.dev.growth-ninjas.net\/en\/hubspot-reporting-measurable-success-how-reporting-helps-companies-achieve-their-goals\/\" \/>\n<meta property=\"og:site_name\" content=\"We live and breathe Growth and Digitalisation | Growth Ninjas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/growthninjas\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-06T11:36:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-30T14:13:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2023\/04\/HubSpot-Service-Hub-1024x683.jpg\" \/>\n<meta name=\"author\" content=\"Katharina Buiten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How the Service Hub helps your company increase customer satisfaction\" \/>\n<meta name=\"twitter:description\" content=\"The Service Hub offers the customer service team the opportunity to satisfy customers as efficiently as possible.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2023\/04\/HubSpot-Service-Hub-1024x683.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katharina Buiten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/hubspot-reporting-measurable-success-how-reporting-helps-companies-achieve-their-goals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/hubspot-reporting-measurable-success-how-reporting-helps-companies-achieve-their-goals\\\/\"},\"author\":{\"name\":\"Katharina Buiten\",\"@id\":\"https:\\\/\\\/cache.dev.growth-ninjas.net\\\/en\\\/#\\\/schema\\\/person\\\/bc454e37c1586649eac9d60efd3b9930\"},\"headline\":\"HubSpot Reporting: Measurable success &#8211; 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