{"id":14231,"date":"2023-01-25T13:36:06","date_gmt":"2023-01-25T12:36:06","guid":{"rendered":"https:\/\/gn24.dev.growth-ninjas.net\/hubspot-sales-sequences-automate-your-customer-acquisition\/"},"modified":"2024-09-30T16:13:36","modified_gmt":"2024-09-30T14:13:36","slug":"hubspot-sales-sequences-automate-your-customer-acquisition","status":"publish","type":"post","link":"https:\/\/cache.dev.growth-ninjas.net\/en\/hubspot-sales-sequences-automate-your-customer-acquisition\/","title":{"rendered":"HubSpot Sales Sequences: Automate your customer acquisition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14231\" class=\"elementor elementor-14231 elementor-13323\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da3b060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da3b060\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d03623b\" data-id=\"d03623b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-322b9de elementor-widget elementor-widget-text-editor\" data-id=\"322b9de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One of the tools that is still very underestimated, but which <strong>massively supports<\/strong> every <strong>sales employee in (cold) acquisition and in the sales funnel<\/strong>, is the sequences tool. The tool offers the possibility to create a sequence of automated mails and\/or tasks with the aim of <strong>optimizing and automating the sales process<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c28ae6d elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"c28ae6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\t\ud83d\udca1\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0039dcb elementor-widget elementor-widget-text-editor\" data-id=\"0039dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Man kann Sequenzen nat\u00fcrlich auch f\u00fcr andere Zwecke verwenden. H\u00e4ufig wird das Tool auch f\u00fcr personalisierte, automatisierte <strong>Weihnachtsmails<\/strong>, der <strong>Kontaktpflege<\/strong> oder <strong>Neujahrsmails<\/strong> genutzt &#8211; es kann je nach Use Case und Belieben eingesetzt und variiert werden.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae09d1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2ae09d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cdb37a elementor-widget elementor-widget-heading\" data-id=\"6cdb37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">Was sind die Vorteile von automatisierten Sales Sequenzen?\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a101a7 elementor-widget elementor-widget-text-editor\" data-id=\"9a101a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><span style=\"text-decoration: underline;\">Zeitersparnis:<\/span> Das Vertriebsteam spart viel Zeit durch die weitgehende Automatisierung der Mailings und Aufgaben.<\/li>\n<li><span style=\"text-decoration: underline;\">Personalisierung:<\/span> Durch Personalisierungstoken werden Fehler in E-Mails minimiert und die Inhalte sind ansprechender.<\/li>\n<li><span style=\"text-decoration: underline;\">Kontinuierliche Kommunikation:<\/span> Durch die Automatisierung der ausgehenden Mails bzw. Aufgabenstellung werden keine Follow-ups mehr vergessen und dementsprechend geraten keine Leads mehr am Weg in Vergessenheit.<\/li>\n<li><span style=\"text-decoration: underline;\">Messbarkeit:<\/span> Das Tool bietet eine Auswahl an KPIs die man auswerten und zu Vergleichen heranziehen kann &#8211; damit kann man Akquise-Kampagnen immer weiter optimieren und Erfolge ganz klar definieren.<\/li>\n<li><span style=\"text-decoration: underline;\">Steigerung der Konversionen:<\/span> Sales Sequenzen erh\u00f6hen die Konversionen, indem sie potenzielle Kunden zum richtigen Zeitpunkt mit den richtigen Nachrichten ansprechen.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e67bc1 elementor-widget elementor-widget-heading\" data-id=\"5e67bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Nicht zu verwechseln sind die Sequenzen, aber mit Marketing E-Mails. Hier auch im \u00dcberblick die Unterschiede:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b266a85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b266a85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-833114d\" data-id=\"833114d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48cd5e2 elementor-widget elementor-widget-text-editor\" data-id=\"48cd5e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\">Sales Sequenzen<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34effc3 elementor-widget elementor-widget-text-editor\" data-id=\"34effc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>unformatierte E-Mails<\/li>\n<li>wird von Ihrem Mail Client gesendet und liegt auch in Ihrem \u201cGesendet\u201d Mailfach<\/li>\n<li>sieht wie eine \u201cnormale\u201d, manuell geschriebene E-Mail aus<\/li>\n<li>wird f\u00fcr pers\u00f6nlichen, direkt Kontakt zu Leads und Kund*innen vom Vertriebsteam genutzt<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ee13e9\" data-id=\"8ee13e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cccee40 elementor-widget elementor-widget-text-editor\" data-id=\"cccee40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: center;\">Marketing E-Mails<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d6c2c elementor-widget elementor-widget-text-editor\" data-id=\"47d6c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>formatierte E-Mails<\/li>\n<li>gesendet via HubSpot Server<\/li>\n<li>sieht &#8211; da formatiert &#8211; wie ein Newsletter bzw. eine System Message aus<\/li>\n<li>wird zum Informieren, Aktivieren bzw. Pflegen der Kontakte vom Marketing Team genutzt<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-177f603 elementor-widget elementor-widget-spacer\" data-id=\"177f603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e79ea elementor-widget elementor-widget-heading\" data-id=\"b6e79ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Bei der Umsetzung von Sales Sequenzen sind folgende Schritte zu beachten:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e8f8d3 elementor-widget elementor-widget-text-editor\" data-id=\"4e8f8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li><span style=\"text-decoration: underline;\">Zielgruppe definieren:<\/span> Wer soll welche Nachricht bekommen?<\/li>\n<li><span style=\"text-decoration: underline;\">Prozess\/Sales Funnel definieren:<\/span> Zu welchem Zeitpunkt im Funnel sollen welche Nachrichten gesendet werden?<\/li>\n<li><span style=\"text-decoration: underline;\">Personalisierung:<\/span> Personalisieren Sie Ihre Nachrichten.<\/li>\n<li><span style=\"text-decoration: underline;\">Automatisierung:<\/span> Den Versand der Nachrichten mit HubSpot\/Sales Sequenzen automatisieren, vor allem um wertvolle Zeit zu sparen.<\/li>\n<li><span style=\"text-decoration: underline;\">Analyse &amp; Optimierung:<\/span> Analysieren Sie die Performance Ihrer Sales Sequenzen und optimieren Sie sie entsprechend.<\/li>\n<li><span style=\"text-decoration: underline;\">Kontinuierliche Verbesserung:<\/span> Sales Sequenzen sind nie &#8220;fertig&#8221;, sondern sollten st\u00e4ndig angepasst und verbessert werden, um die bestm\u00f6glichen Ergebnisse zu erzielen.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7707e54 elementor-widget elementor-widget-heading\" data-id=\"7707e54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">Wie setzen wir Mail-Sequenzen mit Kund*innen um?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630dafc elementor-widget elementor-widget-text-editor\" data-id=\"630dafc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Wir sehen uns, gemeinsam mit dem Vertrieb, den momentanen Prozess an und definieren gemeinsam, wo Mail-Sequenzen am sinnvollsten zum Einsatz kommen. <strong>Anhand unserer Erfahrung und Best-Practices setzen wir gemeinsam die erste Sequenz auf<\/strong> und bewerten dann das Outcome und geben Vorschl\u00e4ge, wie man das Ergebnis optimieren kann.<\/p>\n<p>Grunds\u00e4tzlich ist unser Ansatz, wie bei allen anderen Themen: <strong>Wir gehen gemeinsam mit Ihnen in die Umsetzung und geben Ihnen am Weg das n\u00f6tige Know-How mit, damit Sie m\u00f6glichst schnell selbstst\u00e4ndig arbeiten k\u00f6nnen.<\/strong> Aber nat\u00fcrlich stehen wir unseren Kund*innen auch danach immer f\u00fcr Fragen zur Verf\u00fcgung und unterst\u00fctzen, wo es notwendig ist.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4759c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4759c8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233759b\" data-id=\"233759b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35669da elementor-widget elementor-widget-text-editor\" data-id=\"35669da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bis zum n\u00e4chsten Update &#8211; <a href=\"https:\/\/cache.dev.growth-ninjas.net\/die-ninjas\/\">Eure Growth Ninjas<\/a>,<\/p>\n<p>Adrienne, David, Hermann, Johannes,\u00a0<span style=\"font-size: 17.6px; font-style: normal; font-weight: 300; color: var( --e-global-color-text );\">Katharina &amp; <\/span><span style=\"font-size: 1.1rem; font-style: normal; font-weight: 300;\">Stefan<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>One of the tools that is still very underestimated, but which massively supports every sales employee in (cold) acquisition and in the sales funnel, is the sequences tool. The tool offers the possibility to create a sequence of automated mails and\/or tasks with the aim of optimizing and automating the sales process. \ud83d\udca1 Man kann [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":14237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[371],"tags":[384,385,386,373,375],"thema":[470],"class_list":["post-14231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-sales-hub-en","tag-sales-sequences","tag-automation","tag-growth-ninjas-en-2","tag-hubspot-en-2","thema-hubspot-marketing-and-sales-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>HubSpot Sales Sequences: Automated customer acquisition<\/title>\n<meta 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