{"id":14229,"date":"2023-08-02T13:36:06","date_gmt":"2023-08-02T11:36:06","guid":{"rendered":"https:\/\/gn24.dev.growth-ninjas.net\/innovative-features-for-unique-websites-the-strengths-of-hubspots-cms-hub\/"},"modified":"2024-09-30T16:13:44","modified_gmt":"2024-09-30T14:13:44","slug":"innovative-features-for-unique-websites-the-strengths-of-hubspots-cms-hub","status":"publish","type":"post","link":"https:\/\/cache.dev.growth-ninjas.net\/en\/innovative-features-for-unique-websites-the-strengths-of-hubspots-cms-hub\/","title":{"rendered":"Innovative features for unique websites: The strengths of HubSpot&#8217;s CMS Hub"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14229\" class=\"elementor elementor-14229 elementor-14029\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da3b060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da3b060\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d03623b\" data-id=\"d03623b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-322b9de elementor-widget elementor-widget-text-editor\" data-id=\"322b9de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The CMS Hub offers the possibility to <b>create a great website <\/b>even <b>without programming knowledge. <\/b>The elements of the website builder are drag-and-drop style modules. So you can <b>easily create pages for your website, landing pages and blog pages<\/b>. In addition, you can also include <b>forms and CTA buttons<\/b> everywhere, via which data then of course also lands directly in HubSpot and is processed by the sales and\/or marketing team. You can set the branding across accounts and thus create designs with your CI and also define templates for your pages.  <\/p>\n<p>Of course, you can also easily link <b>Google Ads\/Analytics<\/b> to your HubSpot account and analyze your website data. In addition, CMS Hub also offers some <b>SEO recommendations<\/b> for your pages.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d00ed elementor-widget elementor-widget-image\" data-id=\"e9d00ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"434\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2023\/08\/Bildschirmfoto-2023-08-10-um-11.36.14.avif\" class=\"attachment-large size-large wp-image-14232\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9ce13 elementor-widget elementor-widget-spacer\" data-id=\"4b9ce13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87cccb elementor-widget elementor-widget-heading\" data-id=\"a87cccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The first steps in the CMS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cdb37a elementor-widget elementor-widget-heading\" data-id=\"6cdb37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">1. choose the right theme<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a101a7 elementor-widget elementor-widget-text-editor\" data-id=\"9a101a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>HubSpot provides a theme by default that can be used freely. If you don&#8217;t like the existing theme, you can search for other themes in the &#8220;<b>Marketplace for templates<\/b>&#8221; that better fit your needs. Here you can find numerous free themes, which can be installed and tested immediately &#8211; currently are  <\/span><b>hundreds of free themes<\/b> listed. Or the decision falls on a paid theme, which was developed e.g. especially for the own industry or contains desired special templates.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a408aee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a408aee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd7541c\" data-id=\"fd7541c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c4a635 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"2c4a635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tINFO\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0039dcb elementor-widget elementor-widget-text-editor\" data-id=\"0039dcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A <b>theme is the design foundation of a HubSpot CMS website<\/b> and defines the look of the website. This concerns the layout as a whole, the fonts and colors used, but also the content and design of the header, navigation and footer, as well as the structure of the home page, contact page, team page and, of course, the blog overview and details page. The <b>templates for individual pages<\/b>, such as home page, contact page, etc. or functionalities, are <b>called templates<\/b>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa4c92 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1fa4c92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bb9615 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bb9615\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2601a2f\" data-id=\"2601a2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-124c5b3 elementor-widget elementor-widget-heading\" data-id=\"124c5b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">2. customize the design of the selected theme<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff7495 elementor-widget elementor-widget-text-editor\" data-id=\"4ff7495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Once a theme has been selected, the first step is to <strong>configure the basic settings<\/strong> &#8211; the <strong>Global Theme Styles<\/strong>:<\/p>\n<ul>\n<li>Creation of a first page so that the adjustments made are immediately visible live<\/li>\n<li>Upload your own logo so that it can be displayed in the designated positions, e.g. in the header next to the navigation or in the footer.<\/li>\n<li>Set base colors for headlines, copytext, buttons, etc.<\/li>\n<li>Setting the fonts, font sizes and formatting<\/li>\n<li>Setting the design of website header and footer<\/li>\n<li>Setting forms, buttons, icons, maps, tables, etc.<\/li>\n<\/ul>\n<p>Of course, you can always return to these settings and make adjustments or add previously unused elements as needed.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bda32e elementor-widget elementor-widget-heading\" data-id=\"1bda32e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">3. designing the first pages<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-401bed6 elementor-widget elementor-widget-text-editor\" data-id=\"401bed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>After the basic settings have been made, the implementation of the first pages can begin. When it comes to the concrete <b>design of the page content <\/b>, you can fall back on various basic modules that HubSpot always provides. These can be <b> dragged<\/b> and dropped into the page, provided with text and images and, if required, also designed. In addition to these basic modules, with which most applications can already be covered, alternative themes offer  <\/span><b>additional modules<\/b> created for more specific requirements.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b693b05 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b693b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9cd739 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9cd739\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7d44b9\" data-id=\"d7d44b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a74d722 elementor-widget elementor-widget-heading\" data-id=\"a74d722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best Practice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb06f97 elementor-widget elementor-widget-heading\" data-id=\"fb06f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">Use appropriate image sizes<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f57a7 elementor-widget elementor-widget-text-editor\" data-id=\"f1f57a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Although HubSpot is able to resize or crop images, for example, it is best to <b>upload images directly at the correct size<\/b>. For example, if the theme specifies that an image must be 150x150px, it is advisable not to upload a much larger image. That&#8217;s because properly sized images, whose <b>file size is optimized for web display<\/b>, load faster and make the  <\/span><b>website is thus significantly faster<\/b>. And that in turn is important for a positive rating by Google, because slow websites frustrate visitors and are therefore rated lower by Google.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b914955 elementor-widget elementor-widget-heading\" data-id=\"b914955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\">Correct colors for the selection<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-469770a elementor-widget elementor-widget-text-editor\" data-id=\"469770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In many places when editing CMS pages you have the option to define colors for fonts, buttons, backgrounds, etc. &#8211; here it is convenient to always have the <b>company&#8217;s color palette<\/b> at hand. It is therefore advisable to define the colors in the &#8220;Color Picker&#8221; right at the beginning, so that the design remains consistent and the design can be done quickly.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3718ad6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3718ad6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cdc83d\" data-id=\"4cdc83d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1ebaa0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b1ebaa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3644e elementor-widget elementor-widget-text-editor\" data-id=\"0f3644e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This is only a brief overview of the CMS Hub and not a complete description. For each hub, the functions are divided into different packages and priced higher or lower accordingly.  <\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.hubspot.com\/pricing\/cms\/starter?products=cms-hub-starter_1&amp;term=annual\"><span style=\"font-weight: 400;\">CMS Hub Cost:<\/span><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d07f47 elementor-widget elementor-widget-image\" data-id=\"6d07f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"112\" src=\"https:\/\/cache.dev.growth-ninjas.net\/wp-content\/uploads\/2023\/08\/Bildschirmfoto-2023-08-10-um-12.09.53.avif\" class=\"attachment-large size-large wp-image-14233\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1052ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c1052ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf52b30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf52b30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7192002\" data-id=\"7192002\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-852158b elementor-widget elementor-widget-text-editor\" data-id=\"852158b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We know that implementing or optimally using a CRM system can be a challenge. As a HubSpot partner, we will be happy to advise you on the packages and their pricing and support you in implementing or optimizing your system.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4759c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4759c8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233759b\" data-id=\"233759b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35669da elementor-widget elementor-widget-text-editor\" data-id=\"35669da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Until the next update &#8211; <a href=\"https:\/\/cache.dev.growth-ninjas.net\/en\/the-ninjas\/\">your Growth Ninjas<\/a>,<\/p>\n<p>Adrienne, Bernd, David, Katharina, Johannes <span style=\"font-size: 17.6px; font-style: normal; font-weight: 300; color: var( --e-global-color-text );\">&amp; <\/span><span style=\"font-size: 1.1rem; font-style: normal; font-weight: 300;\">Stefan<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The CMS Hub offers the possibility to create a great website even without programming knowledge. The elements of the website builder are drag-and-drop style modules. So you can easily create pages for your website, landing pages and blog pages. In addition, you can also include forms and CTA buttons everywhere, via which data then of [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":14235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[371],"tags":[377,379,381,373,375],"thema":[470,469],"class_list":["post-14229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-cms-hub-en","tag-hubspot-cms-en","tag-hubspot-website-en","tag-growth-ninjas-en-2","tag-hubspot-en-2","thema-hubspot-marketing-and-sales-automation","thema-websites-and-landing-pages"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Growth Ninjas | The strengths of HubSpot&#039;s CMS Hub<\/title>\n<meta name=\"description\" content=\"CMS Hub offers the 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