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Positioning Strategy & Sales
Adrienne Hofer

Positioning strategy and sales story for successful customer communication

As mentioned in the last article “ Successful e-mail marketing in B2B sales “it is extremely important to know the target group and to reach them in a targeted and

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Adrienne Hofer 25 November 2021
Adrienne Hofer

Email Marketing vs. Marketing Automation – Next Level Customer Care

While in recent years the marketing trend has turned more and more towards social media, one of the most interesting, as well as fruitful marketing platforms is forgotten: Emails. But

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Adrienne Hofer 9 September 2021
North Star Metric YOU
Stefan Greunz

North Star Metric – Implementation & Application

In part 1 of our series we have clarified, what the North Star Metric is and what it is used for . How do I put this knowledge into practice?

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Stefan Greunz 24 March 2021
North Star Metric - Growth
Stefan Greunz

North Star Metric – the “growth metric

Whether start-up, SME or large corporate – growth is more than ever the central focus. But how do you not get confused with all the growth strategies? How do you

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Stefan Greunz 18 March 2021
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