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Flywheel + Inbound Marketing
Adrienne Hofer

Inbound methodology and Flywheel – the ideal couple

You have already heard about the Flywheel for more success in sales? Ideally, you combine the Flywheel with the inbound methodology. In this way, you generate even more qualified, sustainable

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Adrienne Hofer 23 April 2022
Flywheel
Adrienne Hofer

Sell more successfully with the Flywheel

No, you don’t have to jettison your sales funnel model. Just develop it into an overall strategy for your company: a flywheel for longer-lasting customer relationships, more sales and sustainable

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Adrienne Hofer 22 April 2022
AARRR - Pirate Metrics
Katharina Buiten

Pirate Metrics: from optimal acquisition to successful customer retention

The Buyer’s Journey maps the different stages from a lead’s perspective – from awareness that there is a problem to the decision to buy a product or service. In contrast,

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Katharina Buiten 31 January 2022
Positioning Strategy & Sales
Adrienne Hofer

Positioning strategy and sales story for successful customer communication

As mentioned in the last article “ Successful e-mail marketing in B2B sales “it is extremely important to know the target group and to reach them in a targeted and

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Adrienne Hofer 25 November 2021
Adrienne Hofer

Email Marketing vs. Marketing Automation – Next Level Customer Care

While in recent years the marketing trend has turned more and more towards social media, one of the most interesting, as well as fruitful marketing platforms is forgotten: Emails. But

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Adrienne Hofer 9 September 2021
North Star Metric YOU
Stefan Greunz

North Star Metric – Implementation & Application

In part 1 of our series we have clarified, what the North Star Metric is and what it is used for . How do I put this knowledge into practice?

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Stefan Greunz 24 March 2021
North Star Metric - Growth
Stefan Greunz

North Star Metric – the “growth metric

Whether start-up, SME or large corporate – growth is more than ever the central focus. But how do you not get confused with all the growth strategies? How do you

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Stefan Greunz 18 March 2021
Lockdown home office
Katharina Thiel

Lockdown tips: Superman & Wonder Woman, breaks and NO social media

Let’s continue with the next tips for a healthy home office in lockdown on “perceived” day 234. Today it’s all about breaks, a certain social media detox and clearly planning/structuring

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Katharina Thiel 2 December 2020
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