
Pirate Metrics: from optimal acquisition to successful customer retention
The Buyer’s Journey maps the different stages from a lead’s perspective – from awareness that there is a problem to the decision to buy a product or service. In contrast,

The Buyer’s Journey maps the different stages from a lead’s perspective – from awareness that there is a problem to the decision to buy a product or service. In contrast,

As mentioned in our previous blog posts, email marketing is a very important and effective tool for generating, activating and retaining customers. The Christmas period poses a major challenge, as

As mentioned in the last article “ Successful e-mail marketing in B2B sales “it is extremely important to know the target group and to reach them in a targeted and

In times of digital sales, it is imperative that marketing and sales work closely together and are very closely coordinated. For this reason, it’s important to know that email marketing

When most people think of email marketing, they think of newsletters – but that’s far from the only way to reach customers. When which type of e-mail is required and

While in recent years the marketing trend has turned more and more towards social media, one of the most interesting, as well as fruitful marketing platforms is forgotten: Emails. But

Since HubSpot is constantly improving and adapting to the needs of its many customers, we present the most exciting innovations and features to you every month: CRM As a super

The reasons why a CRM system is important and the benefits it offers are many. A well-maintained CRM system facilitates the daily work of your employees, allows you to build

Since HubSpot is constantly improving and adapting to the needs of its many customers, we present the most exciting innovations and features to you every month: New EU data center

The Buyer’s Journey maps the complete “journey” that your leads take from the first interaction (e.g. on the website) to the satisfied customer. Planned, in a structured way and with

First of all: Many, many thanks to our numerous customers! As we all know, growth is in our blood! And that’s why, just 6 months after our promotion to GOLD

In part 1 of our series we have clarified, what the North Star Metric is and what it is used for . How do I put this knowledge into practice?